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TV Ratings Sunday: Football Lifts NBC & Fox; 'Amazing Race' & 'Undercover Boss' Down; And 'Desperate Housewives,' 'Brothers & Sisters' Hit Lows; 'The Simpsons' Hits Season High

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December 6th, 2010

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: rating/Share 5.7/14 4.6/12 2.6/6 2.5/6 0.7/2
Adults 18-34: Rating/Share 4.6/13 4.3/12 1.7/5 1.8/5 0.8/2
Total Viewers (million) 16.065 11.576 10.893 8.697 1.967

Due to the nature of live sports programming the ratings for NBC (NFL Football) and Fox (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Of course, NBC won Sunday night in both adults 18-49 and average viewers with Sunday Night Football, but again a Fox NFL overrun into primetime kept them a close second in adults 18-49.

NBC's Sunday Night Football Game 13: Pittsburgh Steelers vs. Baltimore Ravens posted a 7.3 adults 18-49 rating from 8:30-11p, up from last week's matchup (Colts vs.Chargers), which delivered an 6.0 adults 18-49 rating from 8:30-11p in the Fast Nationals before rising to a 7.1 rating from 8:31-11:03p in the Finals. As always, its best to wait until the final ratings for Sunday are out to make comparisons.

Fox's animation line up only seemed to get an early boost from the overrun. The Simpsons rose a tenth vs. last week to a season high 4.2 adults 18-49 rating, but The Cleveland Show's 3.2 rating at 8:30pm was down 6% vs. last week. A second The Cleveland Show at 9pm scored a 2.8 rating. American Dad's 2.5 rating was down 14% vs. last week.

ABC's Sunday line up returned with new episodes for the first time in 3 weeks. America's Funniest Home Videos 1.9 adults 18-49 rating was up 19%, and Extreme Makeover: Home Edition's 2.2 rating was even with three weeks ago. Desperate Housewives 3.5 rating was down 8% tieing a season low. Brothers & Sisters 2.2 rating fell 12%, also tieing season & series lows.

On CBS, 60 Minutes 2.0 adults 18-49 rating was up a tenth from last week. The Amazing Race scored a 3.0 adults 18-49 rating, interestingly down 6% vs. last week (will have last season's comparison ASAP). Undercover Boss fell 21% vs. its last new episode 2 weeks ago to an all time low 2.7 rating. CSI: Miami's 2.5 rating was up 9% vs. its last new episode 2 weeks ago.

The CBS Sunday lineup delayed approx 20 mins to several markets including NY, Chicago, Washington, DC, Milwaukee & New Orleans, so the CBS ratings are more than typically likely to be adjusted downward in the final ratings.

Broadcast primetime ratings for Sunday, December 5, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 FOX FOOTBALL RUNOVER 9.3 26 26.349
CBS 60 Minutes 1.7 5 10.331
NBC FOOTBALL NIGHT IN AMERICA 1.7 5 5.827
ABC AMERICA'S Funniest Home Videos 1.6 5 6.877
7:30 FOX FOOTBALL RUNOVER 5.8 15 15.237
NBC FOOTBALL NIGHT IN AMERICA 2.7 7 8.328
CBS 60 Minutes 2.4 6 13.523
ABC AMERICA'S Funniest Home Videos 2.2 6 8.646
8:00 NBC NBC Sunday Night Football 5.0 13 15.183
FOX THE Simpsons 4.2 11 9.560
CBS THE Amazing Race XVII 3.0 8 11.152
ABC Extreme MakeoverHome Edition 2.1 5 7.836
8:30 NBC NBC Sunday Night Football 7.2 17 20.387
FOX The Cleveland Show 3.2 8 7.050
CBS THE Amazing Race XVII 3.0 7 9.934
ABC Extreme MakeoverHome Edition 2.3 6 8.362
9:00 NBC NBC Sunday Night Football 7.2 17 20.059
ABC Desperate Housewives 3.5 8 11.208
FOX The Cleveland Show 2.8 7 5.979
CBS Undercover Boss 2.6 6 9.826
9:30 NBC NBC SUNDAY NIGHT FOOTBALL 7.3 17 20.132
ABC Desperate Housewives 3.5 8 11.210
CBS Undercover Boss 2.8 7 10.898
FOX American Dad 2.5 6 5.277
10:00 NBC NBC SUNDAY NIGHT FOOTBALL 7.3 18 19.277
CBS CSI:  MIAMI 2.6 6 10.869
ABC BROTHERS & SISTERS 2.4 6 8.082
10:30 NBC NBC SUNDAY NIGHT FOOTBALL 7.5 20 19.330
CBS CSI:  MIAMI 2.4 6 10.613
ABC BROTHERS & SISTERS 2.0 5 7.353

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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