ABC Family Sets New Weekly Highs in Prime Among Adults 18-34, Women 18-34 and Viewers 12-34

Categories: Network TV Press Releases

Written By

December 7th, 2010

via press release:

Driven by a Record-Setting Start to “25 Days of Christmas,” ABC Family Sets New Weekly Highs in Prime Among Adults 18-34, Women 18-34 and Viewers 12-34

Ranks as the Week’s No. 1 Cable Network Among Women 18-34,

Women 18-49, Viewers 12-34 and Females 12-34

The First 5 Days of “25 Days of Christmas 2010” Rings in with Record-Setting Deliveries in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

Delivers Cable’s Top 6 Movies Among Adults 18-49, Fronted by “Dr. Seuss’

How the Grinch Stole Christmas,” “Harry Potter & the Order of the Phoenix”

and “Harry Potter & the Goblet of Fire”

ABC Family

Gifted with a record-setting start to the network's annual “25 Days of Christmas” event, this week ranked as ABC Family's most-watched week of all time in Prime in Adults 18-34 (693,000), Women 18-34 (433,000) and Viewers 12-34 (976,000), its 2nd-most-watched week on record in Adults 18-49 (1.22 million) and 3rd-most-watched week ever in Total Viewers (2.61 million).

ABC Family ranked as cable’s No. 1 network in Prime among Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a solid No. 2 in Total Viewers.

Impressively, The Walt Disney Company owned 3 of cable’s Top 5 cable networks this week in Prime in Total Viewers: ESPN (No. 1 – 3.33 million), ABC Family (No. 2 – 2.61 million) and Disney Channel (No. 4 – 2.56 million).

  • “25 Days of Christmas 2010” is off to the event's strongest start ever in Total Viewers (3.09 million), Adults 18-34 (802,000), Adults 18-49 (1.43 million) and Viewers 12-34 (1.15 million), as well as across the network's target female demos: Women 18-34 (501,000), Women 18-49 (888,000) and Females 12-34 (718,000).
  • Compared to the first 5 nights in 2009, “25 Days of Christmas 2010” is up by double-digit percent margins across the board, including by 19% in Total Viewers (3.09 million vs. 2.60 million), by 20% in Adults 18-49 (1.43 million vs. 1.19 million) and by 25% in Women 18-49 (888,000 vs. 711,000).
  • ABC Family aired cable’s Top 6 movies this week in Adults 18-49 and the Top 7 in Women 18-49:
  • In Total Day, ABC Family also set new weekly highs in Adults 18-34 (350,000), Adults 18-49 (604,000) and Viewers 12-34 (493,000), and across its core female targets.

Source: Nielsen Media Research (National Ratings, 11/29-12/5/10, Live + Same Day; “25 Days of Christmas 2010”: 12/1-12/5/2010; “25 Days of Christmas 2009”: 12/1-12/5/09.)

 
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