CBS Is #1 In Viewers And Adults 25-54 For The 10th Time In 11 Weeks This Season

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

CBS IS #1 IN VIEWERS AND ADULTS 25-54 FOR THE 10TH TIME IN 11 WEEKS THIS SEASON

A Rebroadcast of “NCIS” is the Top Scripted Program, Beating all First-Run Competition

“Rudolph the Red-Nosed Reindeer” Ranks Seventh in Viewers and Adults 18-49 And Is the #1 Program of the Week among Kids 2-11 and 6-11

“Victoria’s Secret Fashion Show” Delivers Its Largest Audience Since 2003

CBS placed first in viewers and adults 25-54 for the 10th time in 11 weeks this season, according to Nielsen live plus same day ratings for the week ending Dec. 5, week 11 of the 2010-2011 television season.

A rebroadcast of NCIS was the top scripted program of the week—topping all first-run competition, while the annual visit of RUDOLPH THE RED-NOSED REINDEER was the #1 program of the week among kids 2-11 and 6-11, and THE VICTORIA’S SECRET FASHION SHOW delivered its largest audience since 2003.

For the week in viewers: CBS (9.19m), NBC (8.04m), ABC (7.20m) and FOX (7.12m).  Season-to-date, CBS (12.40m) is first ahead of ABC (9.77m), FOX (8.08m) and NBC (8.04m).

For the week in households: CBS (5.6/09), NBC (5.0/08), ABC (4.5/07) and FOX (4.2/07).  Season-to-date: CBS is first (7.6/12), ahead of ABC (6.1/10), NBC (5.0/08) and FOX (4.8/08).

For the week in key demographics, CBS was tied for first in adults 25-54 (3.0/08, tied with NBC) and averaged 2.2/06 in adults 18-49.  CBS was first in adults 25-54 for the 10th time in 11 weeks this season.  Season-to-date, CBS is first in both adults 25-54 (4.2/11) and adults 18-49 (3.2/09), up +2% in adults 25-54 (from 4.1/10) and even in adults 18-49 compared to last season.

CBS’s Weekly Highlights:

— On Monday, CBS was first in households (5.4/09), viewers (8.58m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06).  With rebroadcasts against first-run programming on the competition, CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

— On Tuesday, CBS was first in households (7.0/11), viewers (12.05m), adults 25-54 (4.1/10) and adults 18-49 (3.4/09).

? RUDOLPH THE RED-NOSED REINDEER (R) (S) was first in viewers (12.20m), adults 25-54 (4.8/12), children 2-11 (6.0/18) and second in adults 18-49 (3.9/11) and teens (1.9/06).  Compared to last year’s special (on Wednesday, Dec. 2, 2010), RUDOLPH was up +11% in households (from 5.7/09), +7% in adults 25-54 (from 4.5/12), +3% in adults 18-49 (from 3.8/11), +5% in children 2-11 (from 5.7/17), +12% in teens (from 1.7/06) and added +1.56m viewers (from 10.64m, +15%).

? NCIS SPECIAL (R) (S) (9:01-10:00PM) was first in households (9.1/14), viewers (15.05m), adults 25-54 (4.3/10) and adults 18-49 (3.0/08) and was the night’s #1 program in viewers.

? VICTORIA’S SECRET FASHION SHOW (S) was first in households (5.6/10), viewers (8.96m), adults 18-49 (3.4/09), adults 18-34 (3.6/11) and second in adults 25-54 (3.2/08).  Compared to last year’s special (on the same night last year), CBS was up +8% in households (from 5.2/09), +14% in adults 25-54 (from 2.8/07), +17% in adults 18-49 (from 2.9/08), +20% in adults 18-34 (from 3.0/09) and added +940,000 viewers (from 8.02m, +12%).  VICTORIA’S SECRET FASHION SHOW posted its best delivery in households since 2005, its best delivery in viewers since 2003 and its best deliveries since 2008 in adults 25-54, adults 18-49 and adults 18-34.

— On Wednesday, CBS was first in households (5.3/09), viewers (8.79m), adults 25-54 (3.3/09) and adults 18-49 (2.5/07).  CBS has won nine of the last 11 Wednesdays in viewers, and eight of the last 11 weeks in both adults 25-54 and adults 18-49.

? SURVIVOR: NICARAGUA was first in households (7.0/11), viewers (12.26m), adults 25-54 (4.9/13) and adults 18-49 (3.6/11).  Compared to the Nov. 17, 2010 broadcast (last week’s program was a special), SURVIVOR: NICARAGUA was up +1% in households (from 6.9/11), +4% in adults 25-54 (from 4.7/11), +3% in adults 18-49 (from 3.5/10) and added +280,000 viewers (from 11.98m, +2%).

— On Thursday, CBS was first in households (5.8/10) and viewers (9.11m); the Network was second in adults 25-54 (2.8/07).

? THE BIG BANG THEORY (R) was first in households (5.6/09), viewers (8.90m), adults 25-54 (3.4/09) and adults 18-49 (2.4/07), beating first-run programming on NBC, FOX and a holiday rebroadcast on ABC.

— On Friday, CBS was first in households (5.9/11), viewers (9.37m), adults 25-54 (2.4/07) and adults 18-49 (1.6/05).  CBS has won Friday every week this season in households, viewers and adults 25-54, placing first in nine of 11 Fridays in adults 18-49.

? CSI: NY was first in households (6.4/11), viewers (10.13m), adults 25-54 (2.6/07) and adults 18-49 (1.7/06).  Compared to the last first-run episode (on Nov. 19, 2010), CSI: NY was up +8% in adults 25-54 (from 2.4/07) and +13% in adults 18-49 (from 1.5/06).

? BLUE BLOODS was first in households (7.1/13), viewers (11.32m), adults 25-54 (2.7/08) and second in adults 18-49 (1.7/06).  Compared to the last first-run episode (on Nov. 19, 2010), BLUE BLOODS was up +1% in households (from 7.0/13), +4% in adults 25-54 (from 2.6/08) and +6% in adults 18-49 (from 1.6/05).

Top CBS programs of the week:  #3 NCIS 9PM SPECIAL (R) (S) (an average of 15.05m viewers), #5 60 MINUTES (12.46m), #6 SURVIVOR: NICARAGUA (12.26m), #7 RUDOLPH THE RED-NOSED REINDEER (R) (S) (12.20m), #10 TWO AND A HALF MEN (R) (11.38m), #12 BLUE BLOODS (11.32m), #15 CSI: MIAMI (10.66m), #16 UNDERCOVER BOSS (10.50m), #17 THE AMAZING RACE 17 (10.34m), #18 CSI: NY (10.13m), #19 CSI: CRIME SCENE INVESTIGATION (R) (9.76m), #21 THE MENTALIST (R) (9.39m), #24 CRIMINAL MINDS (R) (9.09m), #26 VICTORIA’S SECRET FASHION SHOW (S) (8.96m), #27 THE BIG BANG THEORY (R) (8.90m) and #29 MIKE & MOLLY (R) (8.82m).

Prime averages are based on the following hours of rated broadcasts in Week #11:

CBS – 22 hours

NBC – 21 ½ hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #11 of 2010-11 Season (ending: 12/05/10)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 5.6       9

NBC                5.0       8

ABC                4.5       7

FOX                4.2       7

VIEWERS

(000)

CBS                 9,185

NBC                8,044

ABC                7,203

FOX                7,115

A25-54

Rtg       Sh

CBS                 3.0       8

NBC                3.0       8

ABC                2.5       6

FOX                2.9       7

A18-49

Rtg       Sh

CBS                 2.2       6

NBC                2.5       7

ABC                2.0       6

FOX                2.6       7

A18-34

Rtg       Sh

CBS                 1.5       5

NBC                2.0       6

ABC                1.5       5

FOX                2.3       7

NATIONAL NIELSEN SUMMARY – PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/20/10-12/05/10)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 7.6       12

NBC                5.0       8

ABC                6.1       10

FOX                4.8       8

VIEWERS

(000)

CBS                 12,404

NBC                8,037

ABC                9,770

FOX                8,079

A25-54

Rtg       Sh

CBS                 4.2       11

NBC                3.2       8

ABC                3.5       9

FOX                3.2       8

A18-49

Rtg       Sh

CBS                 3.2       9

NBC                2.8       8

ABC                2.8       8

FOX                2.9       8

A18-34

Rtg       Sh

CBS                 2.1       7

NBC                2.3       7

ABC                2.2       7

FOX                2.7       8

blog comments powered by Disqus