Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including Conan, NBA Averages & More

Categories: Network TV Press Releases

Written By

December 7th, 2010

via ratings notes from Turner:

Adult Swim
Adult Swim regained its crown as the #1 ranked basic cable network for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24.  The late-night network also ranked as the #2 basic cable network for total day delivery of adults 18-49 (also behind ESPN).

The first week of December 2010 attracted good delivery gains compared to the same time period last year across all key demos—adults 18-34 delivery (498,000) expanded by 2%, adults 18-24 (275,000) expanded by 12%, men 18-34 (313,000) expanded by 3%, men 18-24 (179,000) expanded by 15%, and adults 18-49 (684,000) expanded by 2%.

Compared to November 2009, the monthly performance earned solid delivery gains across all targeted demos: average adults 18-34 delivery (492,000) increased by7%, adults 18-24 (274,000) increased by 16%, men 18-34 (300,000) increased by 8%, men 18-24 (175,000) increased by 17%, and adults 18-49 (684,000) increased by 6%.

Adult Swim telecasts of Family Guy, Robot Chicken and American Dad accounted for 15 of the Top 50 telecasts of the week on all basic cable among adults 18-34, and 18 of the Top 50 among men 18-34.

TBS
Conan
continues to be a powerhouse hit among young adults, ranking as television’s #1 late-night talk show among adults 18-34 and adults 18-49 through its first three weeks on TBS.   The series’ median age – 32 – is the youngest for any late-night talk show.

In its fourth week (Nov. 29-Dec. 2), Conan averaged 722,000 adults 18-34, up 8% over Thanksgiving week, and 1,126,000 adults 18-49, up 5% compared to the previous week.  The fourth week of Conan averaged 1,457,000 viewers overall, with a median age of 32.

Conan also continued to prove its strength among tech-savvy viewers, growing its second week on TBS (Nov. 15-18) by 19% among adults 18-34 and adults 18-49 when comparing Live + 7 deliveries to Live + Same Day.

TBS’s sitcom strength continued as Tyler Perry’s Meet the Browns scored basic cable’s top two sitcom telecasts for the week in delivery of adults 18-49 and total viewers.  The Wednesday 10:30 p.m. episode topped the charts with 1.4 million adults 18-49 and 2.5 million total viewers.  The 10 p.m. episode came in second for the week with 1.3 million adults 18-49 and 2.4 million total viewers.

Cartoon Network
Cartoon Network’s prime time performance over the week increased across all kid demos compared to the same 2009 time period—average kids 6-11 delivery (535,000) grew by 11% and ratings (2.2) by 10%, kids 2-11 delivery (775,000) grew by 15% and ratings (1.9) by 19%, and kids 9-14 delivery (407,000) grew by 3%and ratings (1.7) by 6%.  Total Day kids 2-11 delivery (481,000) and ratings (1.2) also increased by 3% and 9%, respectively.

Monday night’s line-up (8-10 p.m.) of animated comedies also continued to rank as the #1 television destination for boys 2-11, 6-11 and 9-14.  Charting dramatic double-digit growth vs. the 2009 time period, average kids 6-11 delivery (597,000) increased by 79% and ratings (2.4) by 71%, kids 2-11 delivery (834,000) increased by 70% and ratings (2.0) by 67%, and kids 9-14 delivery (502,000) increased by 67% and ratings (2.1) by 76%.  Equally impressive, boys 6-11 delivery (472,000) increased by 89%, boys 2-11 delivery (628,000) increased by 75% and boys 9-14 delivery (405,000) increased by 90%.

The 2010 Annie Award-nominated Adventure Time (8 p.m.) kicked off Monday’s performance with huge gains vs. 2009—kids 6-11 delivery (941,000) increased by132% and ratings (3.8) by 124%, kids 2-11 delivery (1,254,000) increased by 90% and ratings (3.0) by 88%, and kids 9-14 delivery (666,000) increased by 81% and ratings (2.7) by 80%.  Similarly strong, boys 6-11 delivery (711,000) improved by 153%, boys 2-11 delivery (930,000) improved by 100% and boys 9-14 delivery (509,000) improved by 94%.

Also nominated for a 2010 Annie Award, Regular Show (Monday, 8:15 p.m.) scored triple-digit gains across the board: kids 6-11 delivery (959,000) improved by139%; kids 2-11 delivery (1,289,000) improved by 102%, kids 9-14 delivery (783,000) improved by 125%, boys 6-11 delivery (741,000) improved by 156%, boys 2-11 delivery (970,000) improved by 116% and boys 9-14 delivery (619,000) improved by 150%.  MAD (8:30 p.m.) also continued its growth trajectory among targeted kids and boys—kids 6-11 delivery (801,000) grew by 99%, kids 2-11 delivery (1,089,000) grew by 73%, kids 9-14 delivery (697,000) grew by 06%, boys 6-11 delivery (629,000) grew by 106%, boys 2-11 delivery (817,000) grew by 76% and boys 9-14 delivery (577,000) grew by 121%.

Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.) also achieved double-digit growth among key kids demos vs. last year’s time period ranging between 10% and 18%.  DUDE, WHAT WOULD HAPPEN (8 p.m.) posted solid growth among all demos: kids 6-11 delivery (591,000) grew by24%, kids 2-11 delivery (727,000) grew by 24%, kids 9-14 delivery (501,000) grew by 37%, boys 6-11 delivery (522,000) grew by 32%, boys 2-11 delivery (606,000) grew by 36%, and boys 9-14 delivery (412,000) grew by 39%.  Destroy Build Destroy (8:30 p.m.) scored similar gains across the board—kids 6-11 delivery (554,000) increased by 29%, kids 2-11 delivery (645,000) increased by 13%, kids 9-14 delivery (457,000) increased by 32%, boys 6-11 delivery (554,000) increased by 29%, boys 2-11 delivery (546,000) increased by 27% and boys 9-14 delivery (367,000) increased by 26%.

Friday night’s animated action-adventure block (7-10 p.m.) also posted considerable gains vs. the 2009 time period: kids 6-11 delivery (560,000) improved by 6%, kids 2-11 delivery (785,000) improved by 18%, boys 6-11 delivery (497,000) improved by 20%, boys 2-11 delivery (617,000) improved by 18%, and boys 9-14 delivery (413,000) improved by 13%.  BEN 10: ULTIMATE ALIEN (7 p.m.) attracted significant growth, with kids 6-11 delivery (616,000) increasing by 12%, kids 2-11 delivery (874,000) increasing by 24%, boys 6-11 delivery (557,000) increasing by 41%, boys 2-11 delivery (697,000) increasing by 35% and boys 9-14 delivery (447,000) increasing by 33%.  Sym-Bionic Titan (8 p.m.) also earned double-digit gains among key demos: kids 6-11 delivery (688,000) advanced by 36%, kids 2-11 delivery (919,000) advanced by 38%, kids 9-14 delivery (551,000) advanced by 19%, boys 6-11 delivery (610,000) advanced by 59%, boys 2-11 delivery (746,000) advanced by 48% and boys 9-14 delivery (491,000) advanced by 57%.  And Generator Rex posted solid double-digit gains as well—kids 6-11 delivery (639,000) expanded by 38%, kids 2-11 delivery (878,000) expanded by 43%, kids 9-14 delivery (552,000) expanded by 27%, boys 6-11 delivery (563,000) expanded by 42%, boys 2-11 delivery (695,000) expanded by 35% and boys 9-14 delivery (478,000) expanded by 41%.

TNT
TNT delivered 7,052,000 million total viewers4,867,000 million households; and a 4.2 U.S. HH rating Thursday for one of the most anticipated regular season games of the year as two-time NBA MVP LeBron James returned to Cleveland with his new team, the Miami Heat, to take on the Cleveland Cavaliers.

Overall, the NBA on TNT continues to deliver strong ratings and audiences for the network, showing impressive gains in ratings, households, total viewers and all key demos.  Through the first 14 games of the season, the network is averaging the following over last year's corresponding coverage:
+38% U.S. HH rating (1.8 vs. 1.3 U.S. HH rating last year)
+45% total viewers (2,846,000 vs. 1,965,000)
+41% households (2,094,000 vs. 1,488,000)
+41% M18-34 (686,000 vs. 487,000)
+46% M18-49 (1,151,000 vs. 789,000)
+51% A18-34 (983,000 vs. 653,000)
+51% A18-49 (1,661,000 vs. 1,097,000)

Source: Based on Nielsen Media Research Live + Same Day data stream.  TNT Fast National data for 12-02-10.  Regular Season comparison:  2010-11 NBA Regular Season on TNT to-date (10-26-10 to 12-02-10) vs. 2009-10 NBA Regular Season on TNT to-date (10-27-06 to 12-03-09).

truTV
truTV, which continues to march toward marking its biggest year ever among key demos, scored several strong performances with its original series.

The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) and It Only Hurts When I Laugh (Thursday at 10 p.m.) ranked among cable’s Top 5 entertainment programs for their time periods in delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49.  Southern Fried Stings (Monday at 10 p.m.) also scored a Top 5 timeslot finish with men 18-34.

Delivering outstanding double-digit time-period growth were the truTV original series Conspiracy Theory with Jesse Ventura (Friday at 10 p.m.) and Southern Fried Stings (Monday at 10 p.m.).

 
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