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TV Ratings Monday: 'Sing Off' Premiere Soars; 'Castle' Falls; 'Hawaii Five-0', 'Mike & Molly' Hit Series Lows

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December 7th, 2010

Scoreboard CBS NBC Uni FOX ABC CW
Adults 18-49: rating/Share 3.3/9 2.4/6 1.6/4 1.5/4 1.5/4 1.0/3
Adults 18-34: Rating/Share 2.2/6 2.1/6 1.7/5 1.3/4 0.9/3 1.4/4
Total Viewers (million) 10.540 7.381 4.109 5.972 6.011 2.109


A big start for The Sing-Off put NBC in an unusual second place on Monday night, but CBS's all new line up won easily with adults 18-49. Univision was a surprise #3 with adults 18-49, topping Fox and ABC.

The second season debut of The Sing-Off scored a 2.8 adults 18-49 rating, up 22% vs. last season's premiere. The certain to be cancelled Chase still slipped a tenth of a point (6%) vs. last week (when it had CBS repeat competition) to a 1.5 rating.

Since their last new episodes two weeks ago, CBS's How I Met Your Mother rose a tenth of a point (3%) to a 3.6 adults 18-49 rating, and Rules of Engagement was up two tenths (7%) to a 3.1 rating. Two and a Half Men's 4.1 rating slid 9% vs. two weeks ago, while Mike & Molly's 3.4 rating was down 15% to a series low. At 10pm, Hawaii Five-0's 2.7 rating was down 18% to a series low.

The first ever American Country Awards on Fox scored just a 1.5 adults 18-49 rating.

For the CW, 90210's 2.0 rating for the CW target women 18-34 demo was even with last week's season high in that demo, while Gossip Girl's 2.4 women 18-34 rating was down a tenth.

On ABC, Skating With The Stars 1.0 adults 18-49 rating was down a tenth from last week and a series low. While in its return after two weeks off, Castle's 2.2 rating was down  12% from its last new episode on 11/15.

Note that the MyNet affiliate in NYC, and the ABC affiliate in Boston carried the Monday Night Football game locally, so that increases the likelihood that these preliminary ratings for ABC will be adjusted lower.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, December 6, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS How I Met Your Mother 3.6 10 9.405
NBC The Sing Off 2.6 7 8.639
FOX AMERICAN COUNTRY AWARDS 1.5 4 5.982
CW 90210 1.1 3 2.268
ABC Skating With The Stars 1.0 3 5.067
8:30 CBS Rules of Engagement 3.1 8 8.828
NBC The Sing Off 2.9 8 8.925
FOX AMERICAN COUNTRY AWARDS 1.6 4 6.230
ABC Skating With The Stars 1.0 3 4.794
CW 90210 1.0 3 2.011
9:00 CBS Two and a Half Men 4.1 10 13.325
NBC The Sing Off 2.8 7 8.017
FOX AMERICAN COUNTRY AWARDS 1.4 4 5.782
CW Gossip Girl 1.1 3 2.036
ABC Skating With The Stars 1.0 3 4.532
9:30 CBS MIKE & MOLLY 3.4 8 11.085
NBC The Sing Off 2.9 7 8.592
FOX AMERICAN COUNTRY AWARDS 1.5 4 5.894
ABC Modern Family - R 1.4 4 4.451
CW Gossip Girl 1.1 3 2.121
10:00 CBS Hawaii Five-0 2.8 7 10.426
ABC Castle 2.2 6 8.600
NBC CHASE 1.5 4 5.086
10:30 CBS Hawaii Five-0 2.6 7 10.172
ABC Castle 2.2 6 8.622
NBC CHASE 1.5 4 5.030

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via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.3/7; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3.5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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