TV Ratings Wednesday: ‘The Middle,’ ‘Modern Family,’ ‘Cougar Town,’ ‘Human Target’ At Lows; As ‘Survivor’ Leads CBS Win
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Lead by Survivor: Nicaragua, CBS topped the night’s adults 18-49 rating.
On CBS, Survivor: Nicaragua’s 3.6 adults 18-49 rating topped the night, and was even with last week’s telecast. Criminal Minds’ 3.5 rating was down 8% from its last new telecast three weeks ago. The Defenders’ 2.0 A18-49 rating was up a tenth vs. its last original 3 weeks ago. Not much cheer for fans, that 2.0 is still quite cancelworthy for a CBS show.
On ABC, The Middle’s 2.5 rating tieing its season low, was down 10% vs. its last regular original (not counting pre-Thanksgiving Wed). Better With You’s 2.2 rating was down a tenth vs. its last regular original episode. Modern Family scored a 4.1 rating was a season low, was down 15% vs. its last regular original, and Cougar Town’s 2.6 rating, also a season low, was down 13% vs. its last regular original.
At Fox, Human Target’s 1.6 adults 18-49 rating was even with last week, but a season low for a “regular” episode, and Hell’s Kitchen’s 2.3 rating was 12% below last week. As woefully as Human Target is doing at 8pm, you’ve got to figure it’s dragging down Hell’s Kitchen at 9.
NBC’s The Sing Off’s 2.6 adults 18-49 rating was down 7% from Monday’s premiere, flat vs. last season’s second telecast (which was on Tuesday), but up 21% vs. last season’s Wednesday, which was the third telecast.
The CW’s Victoria’s Secret Fashion Show (which already aired on CBS) scored a 1.3 rating in the CW target women 18-34 rating. The special Fashion Forward: Making It drew just a 0.5 rating among women 18-34
Late-night results are below the primetime data.
Overnight ratings for Wednesday, December 8, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|NBC||THE SING OFF||2.2||6||6.672|
|CW||VICTORIA’S SECRET FASHION SHOW||1.0||3||2.459|
|NBC||THE SING OFF||2.6||7||7.700|
|ABC||BETTER WITH YOU||2.2||6||7.326|
|CW||VICTORIA’S SECRET FASHION SHOW||0.9||3||2.406|
|NBC||THE SING OFF||2.8||7||7.856|
|CW||FASHION FORWARD: MAKING IT||0.4||1||1.038|
|NBC||THE SING OFF||2.9||8||8.139|
|CW||FASHION FORWARD: MAKING IT||0.3||1||0.682|
|ABC||MODERN FAMILY – R||1.9||5||4.616|
|NBC||LAW & ORDER: SVU – R||1.8||5||6.201|
|NBC||LAW & ORDER: SVU – R||1.8||5||6.244|
|ABC||COUGAR TOWN – R||1.3||4||3.401|
Via NBC press note:
In Late-Night Metered Markets Wednesday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 3.0/8; and ABC’s combo of “Nightline,” 3.1/7; and “Jimmy Kimmel Live,” 1.5/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.5/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4.5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.4/3).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
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