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TV Ratings Wednesday: 'The Middle,' 'Modern Family,' 'Cougar Town,' 'Human Target' At Lows; As 'Survivor' Leads CBS Win

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December 9th, 2010

Scoreboard CBS NBC ABC FOX Uni CW
Adults 18-49: Rating/Share 3.0/9 2.4/7 2.4/7 1.9/5 1.6/5 0.6/2
Adults 18-34: Rating/Share 1.9/6 2.2/7 1.9/6 1.4/4 1.7/5 0.8/2
Total Viewers (million) 12.297 7.135 6.945 5.503 3.970 1.646

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Lead by Survivor: Nicaragua, CBS topped the night's adults 18-49 rating.

On CBS, Survivor: Nicaragua's 3.6 adults 18-49 rating topped the night, and was even with last week's telecast.  Criminal Minds' 3.5 rating was down 8% from its last new telecast three weeks ago. The Defenders' 2.0 A18-49 rating was up a tenth vs. its last original 3 weeks ago. Not much cheer for fans, that 2.0 is still quite cancelworthy for a CBS show.

On ABC, The Middle's 2.5 rating tieing its season low, was down 10% vs. its last regular original (not counting pre-Thanksgiving Wed). Better With You's 2.2 rating was down a tenth vs. its last regular original episode. Modern Family scored a 4.1 rating was a season low, was down 15% vs. its last regular original, and Cougar Town's 2.6 rating, also a season low, was down 13% vs. its last regular original.

At Fox, Human Target's 1.6 adults 18-49 rating was even with last week, but a season low for a "regular" episode, and Hell's Kitchen's 2.3 rating was 12% below last week. As woefully as Human Target is doing at 8pm, you've got to figure it's dragging down Hell's Kitchen at 9.

NBC's The Sing Off's 2.6 adults 18-49 rating was down 7% from Monday's premiere, flat vs. last season's second telecast (which was on Tuesday), but up 21% vs. last season's Wednesday, which was the third telecast.

The CW's Victoria's Secret Fashion Show (which already aired on CBS) scored a 1.3 rating in the CW target women 18-34 rating. The special Fashion Forward: Making It drew just a 0.5 rating among women 18-34

Late-night results are below the primetime data.

Overnight ratings for Wednesday, December 8, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS SURVIVOR:  NICARAGUA 3.4 10 11.855
ABC THE MIDDLE 2.5 7 8.819
NBC The Sing Off 2.2 6 6.672
FOX Human Target 1.5 4 5.591
CW VICTORIA'S SECRET FASHION SHOW 1.0 3 2.459
8:30 CBS SURVIVOR:  NICARAGUA 3.7 11 12.478
NBC The Sing Off 2.6 7 7.700
ABC Better With You 2.2 6 7.326
FOX Human Target 1.7 5 5.783
CW VICTORIA'S SECRET FASHION SHOW 0.9 3 2.406
9:00 ABC Modern Family 4.1 11 10.975
CBS Criminal Minds 3.4 9 13.864
NBC The Sing Off 2.8 7 7.856
FOX HELL'S KITCHEN 2.2 6 5.094
CW FASHION FORWARD:  MAKING IT 0.4 1 1.038
9:30 CBS Criminal Minds 3.5 9 14.582
NBC THE SING OFF 2.9 8 8.139
ABC Cougar Town 2.6 7 6.531
FOX HELL'S KITCHEN 2.4 6 5.546
CW FASHION FORWARD:  MAKING IT 0.3 1 0.682
10:00 CBS The Defenders 2.1 6 10.878
ABC Modern Family - R 1.9 5 4.616
NBC LAW & ORDER: SVU - R 1.8 5 6.201
10:30 CBS The Defenders 2.0 6 10.124
NBC LAW & ORDER: SVU - R 1.8 5 6.244
ABC Cougar Town - R 1.3 4 3.401

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Via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/4; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4.5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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