TV Ratings Friday: 'The Good Guys' Finale Flat, 'Smallville,' 'Supernatural' Rise; As ABC Unscripted Tops The Night

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December 11th, 2010

Rating/Share: Adults 18-49 1.4/5 1.3/4 1.2/4 1.0/3 0.6/2
Total Viewers (million) 5.082 5.667 7.359 2.403 2.107

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All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

Against an all repeat CBS line up, ABC topped the night's adults 18-49 ratings, and NBC was a close second.

The season, and almost certainly series, finale of Fox's The Good Guys at 9pm was even with it's 0.7 adults 18-49 rating last week, and finished a distant 5th at 9pm.

On ABC, Supernanny's 1.2 adults 18-49 rating was up a tenth of a ratings point from last week, and Primetime: What Would You Do?'s 1.5 rating was also up a tenth. At 10pm, 20/20's 1.5 rating fell 26% vs. last week.

The CW's Smallville's 0.8 rating in the CW target women 18-34 ratings was up a tenth vs. last week, and Supernatural's 1.1 women 18-34 rating soared 38% vs. last week.

A Minute to Win It repeat did surprisingly well for NBC at 8pm, and Dateline NBC, back in its normal 2 hour slot, leapt 100% vs. last week's 1 hour show to a 1.4 adults 18-49 rating.

Late night ratings are below the primetime table.

Overnight broadcast primetime ratings for Friday,  December 10, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 ABC SUPERNANNY 1.2 5 4.583
NBC MINUTE TO WIN IT - R 1.1 4 4.516
CBS THE MENTALIST - R 1.0 4 6.594
CW SMALLVILLE 1.0 4 2.572
FOX THE GOOD GUYS - R 0.6 2 1.972
8:30 NBC MINUTE TO WIN IT - R 1.3 4 4.909
ABC SUPERNANNY 1.3 4 4.574
CBS THE MENTALIST - R 1.1 4 6.838
CW SMALLVILLE 1.0 4 2.559
FOX THE GOOD GUYS - R 0.5 2 1.812
9:00 ABC PRIMETIME:  WHAT WOULD YOU DO? R? 1.6 5 4.951
CBS CSI:  NY - R 1.2 4 7.568
NBC DATELINE:  NBC 1.1 4 5.549
FOX THE GOOD GUYS 0.7 2 2.283
9:30 ABC PRIMETIME:  WHAT WOULD YOU DO? R? 1.5 5 4.829
CBS CSI:  NY - R 1.4 5 8.386
NBC DATELINE:  NBC 1.2 4 5.699
FOX THE GOOD GUYS 0.7 2 2.360
10:00 NBC DATELINE:  NBC 1.6 5 6.532
ABC 20/20 1.6 5 5.792
CBS BLUE BLOODS - R 1.2 4 7.482
10:30 NBC DATELINE:  NBC 1.7 6 6.799
ABC 20/20 1.5 5 5.762
CBS BLUE BLOODS - R 1.1 4 7.286

via NBC press note:

In Late-Night Metered Markets Friday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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