Discovery’s ‘Gold Rush: Alaska’ Averages 2.1 Million

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Down, but only slightly from the premiere on Friday, December 3 that averaged 2.17 million.

via press release:

DISCOVERY CHANNEL CONTINUES TO STRIKE IT RICH WITH GOLD RUSH: ALASKA

— “Gold, Guns and Bears” #1 Primetime Cable Program For Second Week in a Row–

The Friday, December 10, 2010 premiere of GOLD RUSH: ALASKA, Gold, Guns and Bears earned a 1.51 HH / .94 P25-54, making it the #1 cable program (excluding sports and movies) during primetime among Persons and Men 25-54, and Persons and Men 18-49 delivery.  For the second episode of this new series, GOLD RUSH: ALASKA posted double-digit and triple-digit gains in all key demos, compared to the network’s year-ago time slot (Dec ’09 and 4Q09, Fri, 10PM).

The 10PM telecast of GOLD RUSH: ALASKA delivered an average of 2.07 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/10/10, bringing in more viewers in key demos than ABC, CBS and FOX:

* ABC’s Supernanny for M25-54, M18-49
* CBS’s Medium for M25-54, M18-49
* FOX’s Good Guys for P25-54, M25-54, P18-49, M18-49

Additionally, the December 10, 2010 season finale of SWAMP LOGGERS, Murphy’s Law, was the #2 cable program (excluding sports and movies) during primetime, among Men 25-54 and Men 18-49 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in all key demos, compared to its year-ago time slot (Dec ’09 and 4Q09, Fri, 9PM). Throughout the season, SWAMP LOGGERS has been the #1 non-fiction cable program (excluding sports and movies) among M25-54 delivery, for 8 of the 10 weeks it was in premieres. This week it earned a 1.10 HH / 0.80 P25-54, finishing 2nd (M25-54 and M18-49 delivery) only to Discovery’s new blockbuster series, GOLD RUSH: ALASKA.

GOLD RUSH: ALASKA returns this Friday, December 17 for an all-new episode. For more information or to download images from either series, please visit press.discovery.com.
Source:  NHI.

Live+SD AA (000).

blog comments powered by Disqus