Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to heavily DVR viewed anyway) and "specials". During Thanksgiving week below, there were a number of original episodes designated as "specials" by the networks that were therefore not included in the rankings.
The tenth week of the broadcast season (Thanksgiving week, November 22-28) had, and top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
topped the % adults 18-49 ratings increase from DVR viewing, adding 42% to its Live+Same Day adults 18-49 ratings.
topped the absolute average viewership gained from DVR viewing, adding 3.338 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network . : Live+7 Ratings And Your Favorite Show
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
|Rank||Programs||Net||18-49 Live+SD ()||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|8||: LOS ANGELES-11/23||CBS||3.2||3.9||0.7||22%|
|22||DANCING W/STARS RESULTS-11/23||ABC||5.3||5.6||0.3||6%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
|Rank||Programs||Net||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|12||: LOS ANGELES-11/23||CBS||3.2||3.9||0.7||22%|
|24||DANCING W/STARS RESULTS-11/23||ABC||5.3||5.6||0.3||6%|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
|Rank||Programs||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Absolute Viewership Increase From DVR Viewing (000)||Post Airdate % Viewership Increase from DVR Viewing|
|6||NCIS: LOS ANGELES-11/23||CBS||14,967||17,174||2,207||15%|
|20||DANCING W/STARS RESULTS-11/23||ABC||24,203||24,956||753||3%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.