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Live+7 DVR Ratings: 'House,' 'Parenthood,' 'Hawaii Five-0' Top Week's Rankings

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December 13th, 2010

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to heavily DVR viewed anyway) and "specials". During Thanksgiving week below, there were a number of original episodes designated as "specials" by the networks that were therefore not included in the rankings.

The tenth week of the broadcast season (Thanksgiving week, November 22-28) had House, Parenthood and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

House lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 42% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 topped the absolute average viewership gained from DVR viewing, adding 3.338 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 22-28):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 HOUSE-11/22 FOX 3.4 4.7 1.3 38%
2 Glee-11/23 FOX 4.0 5.2 1.2 30%
3 Hawaii Five-0-11/22 CBS 3.3 4.4 1.1 33%
4 Two and a Half Men-11/22 CBS 4.5 5.4 0.9 20%
5 NCIS-11/23 CBS 3.9 4.8 0.9 23%
6 PARENTHOOD-11/23 NBC 1.9 2.7 0.8 42%
7 Good Wife, THE-11/23 CBS 2.1 2.8 0.7 33%
8 NCIS: LOS ANGELES-11/23 CBS 3.2 3.9 0.7 22%
9 EVENT-11/22 NBC 1.7 2.3 0.6 35%
10 How I Met Your Mother-11/22 CBS 3.5 4.1 0.6 17%
11 CHUCK-11/22 NBC 1.7 2.2 0.5 29%
12 MIKE & MOLLY-11/22 CBS 4.0 4.5 0.5 13%
13 Rules of Engagement-11/22 CBS 2.9 3.4 0.5 17%
14 Raising Hope-11/23 FOX 2.5 3.0 0.5 20%
15 Biggest Loser 10-11/23 NBC 2.3 2.8 0.5 22%
16 No Ordinary Family-11/23 ABC 1.8 2.3 0.5 28%
17 Lie To Me-11/22 FOX 1.8 2.3 0.5 28%
18 Simpsons-11/28 FOX 4.1 4.5 0.4 10%
19 CHASE-11/22 NBC 1.4 1.8 0.4 29%
20 Amazing Race 17-11/28 CBS 3.2 3.6 0.4 13%
21 American Dad-11/28 FOX 2.9 3.2 0.3 10%
22 DANCING W/STARS RESULTS-11/23 ABC 5.3 5.6 0.3 6%
23 CLEVELAND-11/28 FOX 3.4 3.6 0.2 6%
24 Dancing with the Stars-11/22 ABC 4.9 5.1 0.2 4%
25 Skating With The Stars-11/22 ABC 2.4 2.5 0.1 4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 22-28):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARENTHOOD-11/23 NBC 1.9 2.7 0.8 42%
2 HOUSE-11/22 FOX 3.4 4.7 1.3 38%
3 EVENT-11/22 NBC 1.7 2.3 0.6 35%
4 Hawaii Five-0-11/22 CBS 3.3 4.4 1.1 33%
5 Good Wife, THE-11/23 CBS 2.1 2.8 0.7 33%
6 Glee-11/23 FOX 4.0 5.2 1.2 30%
7 CHUCK-11/22 NBC 1.7 2.2 0.5 29%
8 CHASE-11/22 NBC 1.4 1.8 0.4 29%
9 No Ordinary Family-11/23 ABC 1.8 2.3 0.5 28%
10 Lie To Me-11/22 FOX 1.8 2.3 0.5 28%
11 NCIS-11/23 CBS 3.9 4.8 0.9 23%
12 NCIS: LOS ANGELES-11/23 CBS 3.2 3.9 0.7 22%
13 Biggest Loser 10-11/23 NBC 2.3 2.8 0.5 22%
14 Two and a Half Men-11/22 CBS 4.5 5.4 0.9 20%
15 Raising Hope-11/23 FOX 2.5 3.0 0.5 20%
16 Rules of Engagement-11/22 CBS 2.9 3.4 0.5 17%
17 How I Met Your Mother-11/22 CBS 3.5 4.1 0.6 17%
18 MIKE & MOLLY-11/22 CBS 4.0 4.5 0.5 13%
19 Amazing Race 17-11/28 CBS 3.2 3.6 0.4 13%
20 American Dad-11/28 FOX 2.9 3.2 0.3 10%
21 Simpsons-11/28 FOX 4.1 4.5 0.4 10%
22 48 Hours Mystery-11/27 CBS 1.4 1.5 0.1 7%
23 CLEVELAND-11/28 FOX 3.4 3.6 0.2 6%
24 DANCING W/STARS RESULTS-11/23 ABC 5.3 5.6 0.3 6%
25 Skating With The Stars-11/22 ABC 2.4 2.5 0.1 4%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 22-28):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Hawaii Five-0-11/22 CBS 12,384 15,722 3,338 27%
2 NCIS-11/23 CBS 18,793 21,434 2,641 14%
3 HOUSE-11/22 FOX 9,268 11,883 2,615 28%
4 Good Wife, THE-11/23 CBS 10,058 12,543 2,485 25%
5 Glee-11/23 FOX 10,428 12,895 2,467 24%
6 NCIS: LOS ANGELES-11/23 CBS 14,967 17,174 2,207 15%
7 Two and a Half Men-11/22 CBS 14,416 16,200 1,784 12%
8 PARENTHOOD-11/23 NBC 4,482 6,254 1,772 40%
9 EVENT-11/22 NBC 5,210 6,847 1,637 31%
10 Lie To Me-11/22 FOX 5,653 7,212 1,559 28%
11 MIKE & MOLLY-11/22 CBS 12,936 14,283 1,347 10%
12 CHASE-11/22 NBC 5,356 6,697 1,341 25%
13 No Ordinary Family-11/23 ABC 7,004 8,262 1,258 18%
14 How I Met Your Mother-11/22 CBS 8,738 9,922 1,184 14%
15 Raising Hope-11/23 FOX 5,758 6,889 1,131 20%
16 CHUCK-11/22 NBC 4,805 5,911 1,106 23%
17 Rules of Engagement-11/22 CBS 7,972 8,934 962 12%
18 Biggest Loser 10-11/23 NBC 6,786 7,629 843 12%
19 Amazing Race 17-11/28 CBS 11,075 11,855 780 7%
20 DANCING W/STARS RESULTS-11/23 ABC 24,203 24,956 753 3%
21 Simpsons-11/28 FOX 9,388 10,059 671 7%
22 Dancing with the Stars-11/22 ABC 23,715 24,341 626 3%
23 American Dad-11/28 FOX 6,146 6,660 514 8%
24 CLEVELAND-11/28 FOX 7,397 7,845 448 6%
25 48 Hours Mystery-11/27 CBS 7,139 7,540 401 6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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