Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to heavily DVR viewed anyway) and "specials". During Thanksgiving week below, there were a number of original episodes designated as "specials" by the networks that were therefore not included in the rankings.
The tenth week of the broadcast season (Thanksgiving week, November 22-28) had House, Parenthood and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
House lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 42% to its Live+Same Day adults 18-49 ratings.
Hawaii Five-0 topped the absolute average viewership gained from DVR viewing, adding 3.338 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
Unfortunately, the Jedi Mind Tricks still work on some people.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | HOUSE-11/22 | FOX | 3.4 | 4.7 | 1.3 | 38% |
| 2 | GLEE-11/23 | FOX | 4.0 | 5.2 | 1.2 | 30% |
| 3 | Hawaii Five-0-11/22 | CBS | 3.3 | 4.4 | 1.1 | 33% |
| 4 | Two and a Half Men-11/22 | CBS | 4.5 | 5.4 | 0.9 | 20% |
| 5 | NCIS-11/23 | CBS | 3.9 | 4.8 | 0.9 | 23% |
| 6 | PARENTHOOD-11/23 | NBC | 1.9 | 2.7 | 0.8 | 42% |
| 7 | Good Wife, THE-11/23 | CBS | 2.1 | 2.8 | 0.7 | 33% |
| 8 | NCIS: LOS ANGELES-11/23 | CBS | 3.2 | 3.9 | 0.7 | 22% |
| 9 | EVENT-11/22 | NBC | 1.7 | 2.3 | 0.6 | 35% |
| 10 | How I Met Your Mother-11/22 | CBS | 3.5 | 4.1 | 0.6 | 17% |
| 11 | CHUCK-11/22 | NBC | 1.7 | 2.2 | 0.5 | 29% |
| 12 | MIKE & Molly-11/22 | CBS | 4.0 | 4.5 | 0.5 | 13% |
| 13 | Rules of Engagement-11/22 | CBS | 2.9 | 3.4 | 0.5 | 17% |
| 14 | Raising Hope-11/23 | FOX | 2.5 | 3.0 | 0.5 | 20% |
| 15 | Biggest Loser 10-11/23 | NBC | 2.3 | 2.8 | 0.5 | 22% |
| 16 | No Ordinary Family-11/23 | ABC | 1.8 | 2.3 | 0.5 | 28% |
| 17 | Lie To Me-11/22 | FOX | 1.8 | 2.3 | 0.5 | 28% |
| 18 | Simpsons-11/28 | FOX | 4.1 | 4.5 | 0.4 | 10% |
| 19 | CHASE-11/22 | NBC | 1.4 | 1.8 | 0.4 | 29% |
| 20 | Amazing Race 17-11/28 | CBS | 3.2 | 3.6 | 0.4 | 13% |
| 21 | American Dad-11/28 | FOX | 2.9 | 3.2 | 0.3 | 10% |
| 22 | DANCING W/STARS RESULTS-11/23 | ABC | 5.3 | 5.6 | 0.3 | 6% |
| 23 | CLEVELAND-11/28 | FOX | 3.4 | 3.6 | 0.2 | 6% |
| 24 | Dancing with the Stars-11/22 | ABC | 4.9 | 5.1 | 0.2 | 4% |
| 25 | Skating With The Stars-11/22 | ABC | 2.4 | 2.5 | 0.1 | 4% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | PARENTHOOD-11/23 | NBC | 1.9 | 2.7 | 0.8 | 42% |
| 2 | HOUSE-11/22 | FOX | 3.4 | 4.7 | 1.3 | 38% |
| 3 | EVENT-11/22 | NBC | 1.7 | 2.3 | 0.6 | 35% |
| 4 | Hawaii Five-0-11/22 | CBS | 3.3 | 4.4 | 1.1 | 33% |
| 5 | Good Wife, THE-11/23 | CBS | 2.1 | 2.8 | 0.7 | 33% |
| 6 | GLEE-11/23 | FOX | 4.0 | 5.2 | 1.2 | 30% |
| 7 | CHUCK-11/22 | NBC | 1.7 | 2.2 | 0.5 | 29% |
| 8 | CHASE-11/22 | NBC | 1.4 | 1.8 | 0.4 | 29% |
| 9 | No Ordinary Family-11/23 | ABC | 1.8 | 2.3 | 0.5 | 28% |
| 10 | Lie To Me-11/22 | FOX | 1.8 | 2.3 | 0.5 | 28% |
| 11 | NCIS-11/23 | CBS | 3.9 | 4.8 | 0.9 | 23% |
| 12 | NCIS: LOS ANGELES-11/23 | CBS | 3.2 | 3.9 | 0.7 | 22% |
| 13 | Biggest Loser 10-11/23 | NBC | 2.3 | 2.8 | 0.5 | 22% |
| 14 | Two and a Half Men-11/22 | CBS | 4.5 | 5.4 | 0.9 | 20% |
| 15 | Raising Hope-11/23 | FOX | 2.5 | 3.0 | 0.5 | 20% |
| 16 | Rules of Engagement-11/22 | CBS | 2.9 | 3.4 | 0.5 | 17% |
| 17 | How I Met Your Mother-11/22 | CBS | 3.5 | 4.1 | 0.6 | 17% |
| 18 | MIKE & Molly-11/22 | CBS | 4.0 | 4.5 | 0.5 | 13% |
| 19 | Amazing Race 17-11/28 | CBS | 3.2 | 3.6 | 0.4 | 13% |
| 20 | American Dad-11/28 | FOX | 2.9 | 3.2 | 0.3 | 10% |
| 21 | Simpsons-11/28 | FOX | 4.1 | 4.5 | 0.4 | 10% |
| 22 | 48 Hours Mystery-11/27 | CBS | 1.4 | 1.5 | 0.1 | 7% |
| 23 | CLEVELAND-11/28 | FOX | 3.4 | 3.6 | 0.2 | 6% |
| 24 | DANCING W/STARS RESULTS-11/23 | ABC | 5.3 | 5.6 | 0.3 | 6% |
| 25 | Skating With The Stars-11/22 | ABC | 2.4 | 2.5 | 0.1 | 4% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 22-28):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Absolute Viewership Increase From DVR Viewing (000) | Post Airdate % Viewership Increase from DVR Viewing |
| 1 | Hawaii Five-0-11/22 | CBS | 12,384 | 15,722 | 3,338 | 27% |
| 2 | NCIS-11/23 | CBS | 18,793 | 21,434 | 2,641 | 14% |
| 3 | HOUSE-11/22 | FOX | 9,268 | 11,883 | 2,615 | 28% |
| 4 | Good Wife, THE-11/23 | CBS | 10,058 | 12,543 | 2,485 | 25% |
| 5 | GLEE-11/23 | FOX | 10,428 | 12,895 | 2,467 | 24% |
| 6 | NCIS: LOS ANGELES-11/23 | CBS | 14,967 | 17,174 | 2,207 | 15% |
| 7 | Two and a Half Men-11/22 | CBS | 14,416 | 16,200 | 1,784 | 12% |
| 8 | PARENTHOOD-11/23 | NBC | 4,482 | 6,254 | 1,772 | 40% |
| 9 | EVENT-11/22 | NBC | 5,210 | 6,847 | 1,637 | 31% |
| 10 | Lie To Me-11/22 | FOX | 5,653 | 7,212 | 1,559 | 28% |
| 11 | MIKE & Molly-11/22 | CBS | 12,936 | 14,283 | 1,347 | 10% |
| 12 | CHASE-11/22 | NBC | 5,356 | 6,697 | 1,341 | 25% |
| 13 | No Ordinary Family-11/23 | ABC | 7,004 | 8,262 | 1,258 | 18% |
| 14 | How I Met Your Mother-11/22 | CBS | 8,738 | 9,922 | 1,184 | 14% |
| 15 | Raising Hope-11/23 | FOX | 5,758 | 6,889 | 1,131 | 20% |
| 16 | CHUCK-11/22 | NBC | 4,805 | 5,911 | 1,106 | 23% |
| 17 | Rules of Engagement-11/22 | CBS | 7,972 | 8,934 | 962 | 12% |
| 18 | Biggest Loser 10-11/23 | NBC | 6,786 | 7,629 | 843 | 12% |
| 19 | Amazing Race 17-11/28 | CBS | 11,075 | 11,855 | 780 | 7% |
| 20 | DANCING W/STARS RESULTS-11/23 | ABC | 24,203 | 24,956 | 753 | 3% |
| 21 | Simpsons-11/28 | FOX | 9,388 | 10,059 | 671 | 7% |
| 22 | Dancing with the Stars-11/22 | ABC | 23,715 | 24,341 | 626 | 3% |
| 23 | American Dad-11/28 | FOX | 6,146 | 6,660 | 514 | 8% |
| 24 | CLEVELAND-11/28 | FOX | 7,397 | 7,845 | 448 | 6% |
| 25 | 48 Hours Mystery-11/27 | CBS | 7,139 | 7,540 | 401 | 6% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
