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TV Ratings Sunday: Bad Weather, Close Game = 'Sunday Night Football' Highs; 'Desperate Housewives' Ties Season Lows

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December 13th, 2010

Scoreboard NBC CBS FOX ABC Uni
Adults 18-49: Rating/Share 6.8/17 3.8/10 2.9/7 2.7/7 0.6/2
Adults 18-34: Rating/Share 5.6/16 2.7/8 3.4/10 2.0/6 0.7/2
Total Viewers (million) 18.846 14.178 6.171 9.400 1.781

Due to the nature of live sports programming the ratings for NBC (NFL Football) and CBS (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Bad weather in parts of the country and a close game gave NBC an easy victory on Sunday night as the Eagles-Cowboys game tied Sunday Night Football's best-ever household rating.

CBS's numbers are scrambled by about 25 minutes of NFL overrun and we probably won't see accurate individual program info for CBS until tomorrow.  Overall the overrun led CBS to an easy second place finish.

Desperate Housewives tied season lows and was flat against last week's preliminary numbers with a 3.5 household rating (last week it was adjusted up to a 3.6 in the final numbers).  Brothers & Sisters rebounded 19% to a 2.5 adults 18-49 rating from last week's series low 2.1 rating.  Earlier in the night Extreme Makeover: Home Edition was up 9% from last week to a 2.4 adults 18-49 rating.

Without national football overrun lead-in to boost its night The Simpsons dropped 21% to a 3.3 rating.  The one hour Family Guy between 8:30p-9:30p averaged a 4.0 rating with adults 18-49, up 21% from its last original episode.   That boosted American Dad 24% from last week (when it had The Cleveland Show as a lead-in) to a 3.1 rating.

Broadcast primetime ratings for Sunday, December 12, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NFL Overrun/60 Minutes 5.7/16 21.01
NBC Football Night In America 3.2/9 9.73
ABC America's Funniest Home Videos (R) 2.2/6 8.80
FOX Running Wilde (R) 1.2/3 3.54
7:30 FOX The Simpsons (R) 1.7/5 3.87
8:00 NBC Football Night In America/Sunday Night Football 6.8/17 19.72
CBS 60 Minutes/Amazing Race (Season Finale) 3.7/9 13.99
FOX The Simpsons 3.3/8 7.31
ABC Extreme Makeover Home Edition 2.4/6 8.58
8:30 FOX Family Guy 3.9/9 8.01
9:00 NBC Sunday Night Football: Eagles at Cowboys 8.6/20 23.70
FOX Family Guy 4.0/9 8.04
ABC Desperate Housewives 3.5/8 11.45
CBS Amazing Race/Undercover Boss 3.2/7 11.00
9:30 FOX American Dad 3.1/7 6.26
10:00 NBC Sunday Night Football: Eagles at Cowboys 8.7/22 22.24
CBS Undercover Boss/CSI: Miami 2.7/7 10.71
ABC Brothers & Sisters 2.5/6 8.77

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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