CW: Did Warner Brothers Pre-Announce 'Life Unexpected's' Cancellation To Sell The DVDs?

Categories: 1-Featured,Cancel/Renew CW Shows,Cancel/Renew Index

Written By

December 14th, 2010

For the latest CW show Renew / Cancel Index news click here.

Our Renew / Cancel Index predicts potential renewal or cancellation for scripted broadcast primetime shows by the end of the 2010-11 season in May, 2011. (includes results through December 12, 2010):

Program Status Renew/ Cancel Index
Life Unexpected :oops: 0.69
Hellcats :) :) :) :) 0.91
90210 :) :) :) :) 0.92
One Tree Hill :) :) :) :) 0.92
Gossip Girl :) :) :) :) 0.95
Nikita :) :) :) :) 0.98
Supernatural (F) :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: 1.01
Smallville (F) final season 1.10
Vampire Diaries :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: 1.50

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As mentioned in our comments two weeks ago, and discussed last week, it seems like Warner Home Video has, in its rush to sell DVDs, pre-announced the series cancellation of Life Unexpected in its pre-sales marketing for the "Life Unexpected The Complete Series" DVD.

"Now Warner has officially announced Life Unexpected - The Complete Series, scheduling it to be available onApril 5th. The 6-DVD package will include every episode from both seasons, plus 2 Featurettes, "Life in Portland: The Making of Life Unexpected", "Lux, Cate, Baze, Ryan & Math: The Casting of Life Unexpected", Deleted Scenes and a Gag Reel. Video is anamorphic widescreen, audio is English Dolby Surround 5.1, and there are English subtitles as well. The running time is listed at 1118 minutes, and the cost is $59.98 SRP."

via tvshowsondvd.com

It can only be "The Complete Series" if the series is over.

The conventional wisdom is that the CW network loses money on an operating basis, and that the corporate parents (CBS & Warner Brothers) make it up in licensing the shows they produce for the network and their DVD sales. I understand Warner's interest in striking while the iron is at least somewhat hot, by May Life Unexpected may be completely forgotten. But talk about jumping the gun.

Corporate parents these days. Can't run the CW with 'em, can't run it without 'em!

If you'd like to pre-order the Life Unexpected DVD yourself at Amazon click here. ;)

With Life Unexpected effectively cancelled and Smallville in its final season, and the rest of the CW shows all at least likely to be renewed, I'm scraping the bottom of the barrel to find things to write about for the CW shows for the rest of the season. The CW mid-season schedule just announced gave my lack of topics no relief.

Suggestions welcome!


Notes:

  • :oops: - certain to be cancelled by May, 2011
  • :cry: :cry:- more likely to be cancelled than renewed by May, 2011
  • :| :| :| - toss up between renewal or cancellation by May, 2011
  • :) :) :) :) - more likely to be renewed than cancelled by May, 2011
  • :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: - certain to be renewed by May, 2011

The Renew/Cancel Index is the ratio of a scripted show's new episode adults 18-49 ratings relative to the new episode ratings of the other scripted shows on its own network. It's calculated by dividing a show's new episode Live+Same Day adults 18-49 average rating by the Live+Same Day new episode average of all the new scripted show episodes on the show's own network. The network's average ratings in the calculation are not time weighted (ex. hour long shows are not weighted twice what 30 minute shows are).

(F) -Fridays: Shows airing on Fridays were renewed with significantly lower than average Indexes.

How would the Renew / Cancel Index Have Done Predicting Last Season's Scripted Show Fates? While the methods used have changed slightly from past seasons check out how the Renew / Cancel Index would have predicted renewals and cancellations from the 2009-10 broadcast television season.

 
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