How 'bout them Cowboys?
A record setting was enough to put NBC well ahead of the competition in the weekly broadcast primetime adults 18-49 ratings averages in week 12 for the first time this season, finishing with a 3.0 adults 18-49 ratings average for the week. CBS finished second with a 2.6 average, while Fox and ABC finished well back tied for third with a 2.0 rating average.
CBS topped the press release friendly, but advertiser ignored, average viewership for the week.
The network's average viewership is charted in millions of viewers, just like we report all other average viewership information on the site, and adults 18-49 is charted as ratings points. Note the units (million viewers on the left, rating on the right) below the bars.
Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.315 million adults 18-49.
You can see past week's broadcast network primetime weekly TV ratings results here.
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.