CNN’s woes worsened this year. Despite the somewhat bogus total reach-touting, the network hit primetime ratings lows (or at least going back to 1997, which is all we could dig up data for) for total viewers and viewers 25-54. Not to pile on, but…
- MSNBC will beat CNN for the first time EVER in 2010 in Total Day with A25-54
- MSNBC will beat CNN in Primetime with P2+ in 2010 for the first time ever
- MSNBC will beat CNN in Primetime with A25-54 for the second year in a row
Here’s a look at P2+ and 25-54 data for CNN going back to 1997 (ranked from low to high):
| Network | Period | Time | Days | P2+ (000) |
| CNN | 12/28/09-12/13/10 | 08:00P -11:00P | MTWTFSS | 593 |
| CNN | 12/26/05-12/31/06 | 08:00P -11:00P | MTWTFSS | 753 |
| CNN | 12/27/99-12/31/00 | 08:00P -11:00P | MTWTFSS | 753 |
| CNN | 01/01/07-12/30/07 | 08:00P -11:00P | MTWTFSS | 764 |
| CNN | 12/28/98-12/26/99 | 08:00P -11:00P | MTWTFSS | 781 |
| CNN | 03/31/97-12/28/97 | 08:00P -11:00P | MTWTFSS | 787 |
| CNN | 12/27/04-12/25/05 | 08:00P -11:00P | MTWTFSS | 853 |
| CNN | 12/29/03-12/26/04 | 08:00P -11:00P | MTWTFSS | 855 |
| CNN | 12/31/01-12/29/02 | 08:00P -11:00P | MTWTFSS | 898 |
| CNN | 12/29/08-12/27/09 | 08:00P -11:00P | MTWTFSS | 901 |
| CNN | 12/29/97-12/27/98 | 08:00P -11:00P | MTWTFSS | 957 |
| CNN | 01/01/01-12/30/01 | 08:00P -11:00P | MTWTFSS | 1009 |
| CNN | 12/30/02-12/28/03 | 08:00P -11:00P | MTWTFSS | 1095 |
| CNN | 12/31/07-12/28/08 | 08:00P -11:00P | MTWTFSS | 1292 |
| Network | Period | Time | Days | P25-54 (000) |
| CNN | 12/28/09-12/13/10 | 08:00P -11:00P | MTWTFSS | 174 |
| CNN | 12/26/05-12/31/06 | 08:00P -11:00P | MTWTFSS | 225 |
| CNN | 03/31/97-12/28/97 | 08:00P -11:00P | MTWTFSS | 229 |
| CNN | 12/28/98-12/26/99 | 08:00P -11:00P | MTWTFSS | 231 |
| CNN | 12/27/99-12/31/00 | 08:00P -11:00P | MTWTFSS | 242 |
| CNN | 01/01/07-12/30/07 | 08:00P -11:00P | MTWTFSS | 243 |
| CNN | 12/29/03-12/26/04 | 08:00P -11:00P | MTWTFSS | 251 |
| CNN | 12/29/97-12/27/98 | 08:00P -11:00P | MTWTFSS | 257 |
| CNN | 12/31/01-12/29/02 | 08:00P -11:00P | MTWTFSS | 261 |
| CNN | 12/29/08-12/27/09 | 08:00P -11:00P | MTWTFSS | 263 |
| CNN | 12/27/04-12/25/05 | 08:00P -11:00P | MTWTFSS | 271 |
| CNN | 01/01/01-12/30/01 | 08:00P -11:00P | MTWTFSS | 353 |
| CNN | 12/30/02-12/28/03 | 08:00P -11:00P | MTWTFSS | 373 |
| CNN | 12/31/07-12/28/08 | 08:00P -11:00P | MTWTFSS | 453 |
