CNN Sees Primetime Lows in 2010

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CNN’s woes worsened this year. Despite the somewhat bogus total reach-touting, the  network hit primetime ratings lows (or at least going back to 1997, which is all we could dig up data for) for total viewers and viewers 25-54.   Not to pile on, but…

  • MSNBC will beat CNN for the first time EVER in 2010 in Total Day with A25-54
  • MSNBC will beat CNN in Primetime with P2+ in 2010 for the first time ever
  • MSNBC will beat CNN in Primetime with A25-54 for the second year in a row

Here’s a look at P2+ and 25-54 data for CNN  going back to 1997 (ranked from low to high):

Network Period Time Days P2+ (000)
CNN 12/28/09-12/13/10 08:00P -11:00P MTWTFSS 593
CNN 12/26/05-12/31/06 08:00P -11:00P MTWTFSS 753
CNN 12/27/99-12/31/00 08:00P -11:00P MTWTFSS 753
CNN 01/01/07-12/30/07 08:00P -11:00P MTWTFSS 764
CNN 12/28/98-12/26/99 08:00P -11:00P MTWTFSS 781
CNN 03/31/97-12/28/97 08:00P -11:00P MTWTFSS 787
CNN 12/27/04-12/25/05 08:00P -11:00P MTWTFSS 853
CNN 12/29/03-12/26/04 08:00P -11:00P MTWTFSS 855
CNN 12/31/01-12/29/02 08:00P -11:00P MTWTFSS 898
CNN 12/29/08-12/27/09 08:00P -11:00P MTWTFSS 901
CNN 12/29/97-12/27/98 08:00P -11:00P MTWTFSS 957
CNN 01/01/01-12/30/01 08:00P -11:00P MTWTFSS 1009
CNN 12/30/02-12/28/03 08:00P -11:00P MTWTFSS 1095
CNN 12/31/07-12/28/08 08:00P -11:00P MTWTFSS 1292
Network Period Time Days P25-54 (000)
CNN 12/28/09-12/13/10 08:00P -11:00P MTWTFSS 174
CNN 12/26/05-12/31/06 08:00P -11:00P MTWTFSS 225
CNN 03/31/97-12/28/97 08:00P -11:00P MTWTFSS 229
CNN 12/28/98-12/26/99 08:00P -11:00P MTWTFSS 231
CNN 12/27/99-12/31/00 08:00P -11:00P MTWTFSS 242
CNN 01/01/07-12/30/07 08:00P -11:00P MTWTFSS 243
CNN 12/29/03-12/26/04 08:00P -11:00P MTWTFSS 251
CNN 12/29/97-12/27/98 08:00P -11:00P MTWTFSS 257
CNN 12/31/01-12/29/02 08:00P -11:00P MTWTFSS 261
CNN 12/29/08-12/27/09 08:00P -11:00P MTWTFSS 263
CNN 12/27/04-12/25/05 08:00P -11:00P MTWTFSS 271
CNN 01/01/01-12/30/01 08:00P -11:00P MTWTFSS 353
CNN 12/30/02-12/28/03 08:00P -11:00P MTWTFSS 373
CNN 12/31/07-12/28/08 08:00P -11:00P MTWTFSS 453
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