Martha Stewart Produced 'Petkeeping with Marc Morrone' Debuts on Hallmark Channel Monday, January 3

Categories: Network TV Press Releases

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December 15th, 2010

via press release:

RENOWNED PET EXPERT MARC MORRONE BRINGS HIS ANIMAL EXPERTISE TO HALLMARK CHANNEL’S DAYTIME BLOCK WITH NEW SEASON OF PETKEEPING WITH MARC MORRONE

Executive Produced By Martha Stewart, Original Episodes of Daily Series Premiere Exclusively Beginning Monday, January 3 at Noon

NEW YORK, December 15, 2010 – A modern-day Dr. Doolittle, Marc Morrone really knows how to talk to the animals -- and about them, too.  He is Martha Stewart's go-to guy in the world of four-legged and winged beasts, from dogs to cats, rabbits to ferrets, parrots to canaries, and he is bringing his wisdom to Hallmark Channel for a new season of Petkeeping with Marc Morrone.  Premiering Monday, January 3 (12p.m. ET), each half-hour episode will reveal what viewers need to know about caring for their pets.

Marc’s 30 years of experience combined with his quirky and charming approach to taking care of his friends in the animal kingdom makes this subject informational and highly entertaining.  Joined by top animal behaviorists and veterinarians along with his trademark menagerie of pets, the show is filmed in Parrots of the World, Marc’s pet shop, in Rockville Centre, New York.  Customers and their family pets stop by seeking Marc’s advice on every topic from common cat/dog myths and misconceptions to how to keep children and pets safe and happy while living under the same roof.

Through dialogue, demonstration and Marc’s personal and professional experience, he shares valuable tips and insights needed for responsible and enjoyable petkeeping.   This season he looks at plus-sized pets, baby pets, older pets, high-maintenance pets, traveling with pets, children and pets, and more.  Below is an overview of the first week of episodes of this fun and family friendly program.

SEASON PREMIERE

EPISODE 1: NEW SPACES: MOVING AND TRAVELING WITH PETS

PREMIERES MONDAY, JANUARY 3 AT 12:00 – 12:30PM ET

Marc explains how to make pets comfortable in new spaces, such as a move or vacation.  Customer Sabena comes to the store with her son Carlo to ask Marc about taking their dog Bella on an upcoming plane trip.  Marc shows them a variety of crates, cages and boxes that work best for moves and most importantly how to coax the pets inside!  Marc shares the best ways to identify pets, from dog tags to microchips, so that they can be reunited safe and sound if they get separated from their owners.  Surrounded by his trademark menagerie, Marc also talks to veterinary behaviorist Dr. E’Lise Christensen about how to make animals feel comfortable when we’re taking them on long trips.

EPISODE 2: CHILDREN & PETS

PREMIERES TUESDAY, JANUARY 4 AT 12:00 – 12:30PM ET

Marc gives his tips for making sure everyone’s safe and happy when pets and kids are living under the same roof.  Customer Tara comes to the store to get Marc’s advice on how to make sure her young daughters are safe around her birds, and how to handle their complaints about her bulldog.  Marc talks about the birds that are just the right size – and temperament – to share the house with kids and also explains the difference between caring for hamsters, gerbils, guinea pigs, and other rodents – and why they’re the perfect pets for children.  Additionally, Marc talks to a public school teacher (and one of his favorite customers), Timothy, who uses pets in the classroom to teach valuable lessons to his students.

EPISODE 3: COMMON CAT PROBLEMS & SOLUTIONS

PREMIERES WEDNESDAY, JANUARY 5 AT 12:00 – 12:30PM ET

Marc explores some of the most common concerns that come up for cat owners.  Customer Carol comes to the store to ask Marc how to handle her rescued cat, Luke, who seems like a compulsive eater.  Marc explains how to pick the best food for cats, and goes over the pros and cons of various types, from raw and natural to processed and convenient.  Marc also shares his tips for avoiding “litterbox accidents” – he’ll explain how to make sure your cats go where you want them to go.  Surrounded by his trademark menagerie, Marc talks to veterinarian Dr. Marty Goldstein about the most common reasons why cats end up in his office, and the principles of care that every cat owner needs to know.

EPISODE 4: COMMON DOG PROBLEMS & SOLUTIONS

PREMIERES THURSDAY, JANUARY 6 AT 12:00 – 12:30PM ET

Marc details some of the most common concerns for dog owners.  Customer Linda visits the store to get Marc’s opinion on how to handle her dogs Jack and Nino, who have a tendency to compete for her attention.  Marc explains why there’s no such thing as “spiteful” dog behavior, why we shouldn’t interpret their natural impulses in human emotional terms, and how to handle common behavioral problems.  Marc goes over his tips for trimming your dog’s nails, without all the drama.  Surrounded by his trademark menagerie, Marc talks to veterinary behaviorist Dr. E’Lise Christensen about handling your dogs’ psychological and medical problems.

EPISODE 5: HIGH-MAINTENANCE PETS

PREMIERES FRIDAY, JANUARY 7 AT 12:00 – 12:30 PM ET

Marc explores some of the pets that require more careful handling than your regular old dog or cat and explains how to keep them healthy and happy.

About Marc Morrone

Marc’s television career first began in 1994 with a pet show on a local New York cable access channel.  Martha Stewart saw Marc’s show in 1998 and invited him to make an appearance on the Martha Stewart Living television show, after which he soon became a regular guest.  In the fall of 2003, Marc became host of his own nationally syndicated series Petkeeping with Marc Morrone, which aired for 3 years.  He currently writes a syndicated pets column for Newsday, hosts "Ask Marc, the Petkeeper," on Martha Stewart Living Radio and has a weekly show on News 12 New York called Animal Island. He has written five books: “A Man for All Species: The Remarkable Adventures of an Animal Lover and Expert Pet Keeper”, “Ask the Dogkeeper”, “Ask the Catkeeper”, “Ask the Birdkeeper” and “Ask the Fishkeeper”.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers.  The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country.  Hallmark Channel is the nation’s leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

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About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of “The Best of SIRIUS.” In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

 
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