‘Monday Night Football’ Not as Dominant With Younger Viewers
Turner put out its annual report, which has lots of info, but if you follow the ratings regularly none of it is particularly surprising. Basic cable continued to gain share with the advertiser coveted adults 18-49 (though the big four broadcast networks are projected to be up slightly for the year).
The thing that most caught my eye was in the top program rankings for basic cable for the year. With viewers of all ages, Monday Night Football took the top 10 spots (an iCarly from last January was 11th with 12.4 million viewers. It was much the same with adults 18-49, where Monday Night Football claimed the top nine spots, with MTV’s Video Music Awards at #10 with 7.8 million adults 18-49.
But it was a lot different with adults 18-34, where the VMAs were number 1 with 5.81 million adults 18-34. In this list Monday Night Football had the 2,3,4,6 and 9 spots, with Jersey Shore’s second season grabbing the 5,7,8 and 10 spots. So only half the top 10 was Monday Night Football, and the VMA’s had more than a million more adults 18-34 than #2 (Packers/Bears) which had 4.72 million.