TV Ratings Friday: Classic 'Frosty the Snowman' Back Again to Lead the Night, But 'Dateline' Leads NBC to Nightly Win

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December 18th, 2010

Rating/Share: Adults 18-49 1.3/4 1.2/4 1.1/4 0.9/3 0.6/2
Total Viewers (million) 5.626 4.962 4.122 3.037 1.497

All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

CBS's classic, Frosty the Snowman was the night's highest-rated show with adults 18-49 with a 1.6 rating.  But two hours of Dateline on NBC that scored a 1.4 rating and the night's most total viewers allowed NBC to eke out a victory with adults 18-49.  It was Dateline's best outing since October 8.

ABC's unscripted lineup was led by Primetime: What Would You Do? with a 1.3 rating.  New episodes of Supernanny and 20/20 each scored a 1.0 rating.

CBS aired a new  I Get That a Lot at 9:30p on a slow Friday, but it was really more of a clip show of  "the funniest and most endearing moments from previous editions" and it averaged a 1.0 rating.

Late-night results are below the primetime data.

Overnight broadcast primetime ratings for Friday,  December 10, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Yes, Virginia (R) 1.2/5 4.84
ABC Supernanny 1.0/4 4.00
NBC Minute to Win It (R) 1.0/4 4.06
FOX Movie: Are We There Yet? (R) 0.8/3 2.76
CW Vampire Diaries (R) 0.6/2 1.57
8:30 CBS Frosty the Snowman (R) 1.6/6 5.60
9:00 CBS Frosty Returns (R) 1.4/5 5.17
NBC Dateline 1.4/5 6.35
ABC Primetime: What Would You Do? 1.3/4 4.38
FOX Movie: Are We There Yet? (R) 0.9/3 3.31
CW Vampire Diaries (R) 0.6/2 1.42
9:30 CBS I Get That a Lot 1.0/3 3.38
10:00 NBC Dateline 1.4/5 6.52
ABC 20/20 1.0/3 3.98
CBS Blue Bloods (R) 0.9/3 5.39

via NBC press note:

In Late-Night Metered Markets Friday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 3.1/7; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 1.0/4; "Nightline," 0.9/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.6/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) trailed "Late Late Show" (0.7/4).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/3 in metered-market households with an encore and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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