History Marks Historic 2010 As Best Ratings Year Ever
via press release:
HISTORY® MARKS HISTORIC 2010 BEST YEAR EVER
HISTORY IS THE #1 NON-FICTION ENTERTAINMENT NETWORK IN ALL KEY DEMOS
TOP FIVE NETWORK IN KEY DEMOS FASTEST GROWING NETWORK
New York, December 14, 2010 – HISTORY will close out 2010 as its best year ever since its inception. The network finishes the year as the #1 non-fiction entertainment network in all key demos.
HISTORY reached Top Five in Adults 25-54/18-49, Men 25-54/18-49 and Top 10 in Adults 18-34/Men 18-34.
As well, HISTORY is the fastest growing network of 2010 in average impressions in key demos. This is the network’s best ever competitive position in the network’s history in all key demos.
2010 Year to date Primetime Competitive Rank:
- #5 A25-54
- #5 A18-49
- #9 A18-34
- #3 M25-54
- #5 M18-49
- #7 M18-34
HISTORY is the fastest growing network, adding more average impressions than any other network in television in all key demos (+192 in A25-54; +171 in A18-49; +92 in A18-34 and +117 in M25-54; +100 in M18-49 and +55 in M18-34).
Such series propelled the network in 2010 and establised HISTORY as the leader in the genres the network created (please see attached) as the launch ofPawn Stars, American Pickers, IRT: Deadliest Roads, and most recently, Swamp People and Top Gear.
HISTORY was also driven to success in 2010 with its array of critically acclaimed and highly successful event specials and mini-series programming. In the key demo A25-54, the below are History’s Top Five event specials/mini-series of 2010 (in millions).
America the Story of Us 2.681
Marijuana: A Chronic History 1.258
The President’s Book of Secrets 1.061
The Real Face of Jesus 1.045
How States Got Their Shapes 1.023
HISTORY has more A25-54 hits (1.5m+) than any other cable network and ties USA for most A18-49 hits on cable.
Above all, HISTORY stays on top of key brand studies, finishing 2010 ranked as #2 in overall quality (among 75 networks ranked) in the National Equitrend Study.
HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, The Universe,Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President’s Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located atwww.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.