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Live+7 DVR Ratings: 'Grey's Anatomy,' 'Glee,' 'The Good Guys' Top Week's Rankings

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December 20th, 2010

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed anyway) and "specials".

The eleventh week of the broadcast season (November 29 - December 5) had Grey's Anatomy and The Good Guys top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. Glee, in second place, added 1.2 adults 18-49 ratings points.

The Good Guys (now reported to be cancelled) topped the % adults 18-49 ratings increase from DVR viewing, adding 43% to its Live+Same Day adults 18-49 ratings. So much for Live+ 7 Day DVR viewing increases helping to "save" a show.

Grey's Anatomy also topped the absolute average viewership gained from DVR viewing, adding 2.794 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods. Glee, again in second place, added 2.598 million average viewers.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 29 - December 5):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-12/02 ABC 4.0 5.3 1.3 33%
2 Glee-11/30 FOX 4.6 5.8 1.2 26%
3 OFFICE-12/02 NBC 3.7 4.9 1.2 32%
4 Private Practice-12/02 ABC 2.8 3.8 1.0 36%
5 Desperate Housewives-12/05 ABC 3.6 4.5 0.9 25%
6 BONES-12/02 FOX 2.3 3.1 0.8 35%
7 Fringe-12/02 FOX 1.9 2.6 0.7 37%
8 EVENT-11/29 NBC 1.9 2.6 0.7 37%
9 30 ROCK-12/02 NBC 2.3 3.0 0.7 30%
10 Law And Order:SVU-12/01 NBC 2.5 3.2 0.7 28%
11 BROTHERS & SISTERS-12/05 ABC 2.1 2.8 0.7 33%
12 CSI: MIAMI-12/05 CBS 2.5 3.1 0.6 24%
13 SURVIVOR: NICARAGUA-12/01 CBS 3.6 4.2 0.6 17%
14 HELL'S KITCHEN-12/01 FOX 2.6 3.2 0.6 23%
15 OUTSOURCED-12/02 NBC 2.5 3.1 0.6 24%
16 Blue Bloods-12/03 CBS 1.7 2.3 0.6 35%
17 CSI: NY-12/03 CBS 1.7 2.3 0.6 35%
18 Lie To Me-11/29 FOX 2.2 2.8 0.6 27%
19 LAW & ORDER:LA-12/01 NBC 2.2 2.8 0.6 27%
20 Undercover Boss-12/05 CBS 2.7 3.2 0.5 19%
21 Amazing Race 17-12/05 CBS 3.1 3.6 0.5 16%
22 Vampire Diaries-12/02 CW 1.6 2.1 0.5 31%
23 Human Target-12/01 FOX 1.6 2.1 0.5 31%
24 CHASE-11/29 NBC 1.6 2.1 0.5 31%
25 COMMUNITY-12/02 NBC 1.9 2.4 0.5 26%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 29 - December 5):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Good Guys-12/03 FOX 0.7 1.0 0.3 43%
2 90210-11/29 CW 1.0 1.4 0.4 40%
3 Supernatural-12/03 CW 1.0 1.4 0.4 40%
4 Fringe-12/02 FOX 1.9 2.6 0.7 37%
5 EVENT-11/29 NBC 1.9 2.6 0.7 37%
6 Private Practice-12/02 ABC 2.8 3.8 1.0 36%
7 Blue Bloods-12/03 CBS 1.7 2.3 0.6 35%
8 CSI: NY-12/03 CBS 1.7 2.3 0.6 35%
9 BONES-12/02 FOX 2.3 3.1 0.8 35%
10 Nikita-12/02 CW 0.9 1.2 0.3 33%
11 BROTHERS & SISTERS-12/05 ABC 2.1 2.8 0.7 33%
12 GREY'S ANATOMY-12/02 ABC 4.0 5.3 1.3 33%
13 OFFICE-12/02 NBC 3.7 4.9 1.2 32%
14 Vampire Diaries-12/02 CW 1.6 2.1 0.5 31%
15 Human Target-12/01 FOX 1.6 2.1 0.5 31%
16 CHASE-11/29 NBC 1.6 2.1 0.5 31%
17 30 ROCK-12/02 NBC 2.3 3.0 0.7 30%
18 Gossip Girl-MON-11/29 CW 1.0 1.3 0.3 30%
19 MEDIUM-12/03 CBS 1.4 1.8 0.4 29%
20 Life Unexpected-11/30 CW 0.7 0.9 0.2 29%
21 Law And Order:SVU-12/01 NBC 2.5 3.2 0.7 28%
22 Lie To Me-11/29 FOX 2.2 2.8 0.6 27%
23 LAW & ORDER:LA-12/01 NBC 2.2 2.8 0.6 27%
24 Smallville-12/03 CW 1.1 1.4 0.3 27%
25 COMMUNITY-12/02 NBC 1.9 2.4 0.5 26%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 29 - December 5):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 GREY'S ANATOMY-12/02 ABC 11,027 13,821 2,794 25%
2 Glee-11/30 FOX 11,692 14,290 2,598 22%
3 Blue Bloods-12/03 CBS 11,333 13,710 2,377 21%
4 OFFICE-12/02 NBC 7,317 9,379 2,062 28%
5 Private Practice-12/02 ABC 7,902 9,898 1,996 25%
6 BONES-12/02 FOX 8,844 10,723 1,879 21%
7 Desperate Housewives-12/05 ABC 11,365 13,199 1,834 16%
8 EVENT-11/29 NBC 5,897 7,700 1,803 31%
9 CSI: MIAMI-12/05 CBS 10,664 12,461 1,797 17%
10 CSI: NY-12/03 CBS 10,143 11,925 1,782 18%
11 Fringe-12/02 FOX 5,168 6,870 1,702 33%
12 Lie To Me-11/29 FOX 6,399 8,063 1,664 26%
13 Law And Order:SVU-12/01 NBC 9,233 10,831 1,598 17%
14 BROTHERS & SISTERS-12/05 ABC 7,597 9,099 1,502 20%
15 LAW & ORDER:LA-12/01 NBC 9,170 10,645 1,475 16%
16 SURVIVOR: NICARAGUA-12/01 CBS 12,275 13,706 1,431 12%
17 Human Target-12/01 FOX 5,805 7,189 1,384 24%
18 Detroit 1-8-7-11/30 ABC 7,287 8,650 1,363 19%
19 CHASE-11/29 NBC 6,045 7,363 1,318 22%
20 30 ROCK-12/02 NBC 5,034 6,280 1,246 25%
21 No Ordinary Family-11/30 ABC 6,229 7,462 1,233 20%
22 HELL'S KITCHEN-12/01 FOX 5,833 7,062 1,229 21%
23 Undercover Boss-12/05 CBS 10,515 11,736 1,221 12%
24 MEDIUM-12/03 CBS 6,654 7,844 1,190 18%
25 OUTSOURCED-12/02 NBC 5,321 6,500 1,179 22%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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