NBC's "Parenthood," "The Event," "Office," "Outsourced" And "Apprentice" Rank #1 In Their Categories In Biggest % Jump From Live+Same Day To Live+7 Day

Categories: Network TV Press Releases

Written By

December 20th, 2010

via NBC press note:

Adults 18-49

In jumps from L+SD to L+7 through the first 11 weeks of the season, NBC highlights include:

  • "Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+43% in adults 18-49, to a 2.91 rating from a 2.03).
  • "The Event" is delivering the #1 percentage increase among new shows (+38%, to 3.08 from 2.24 and is the #3 series overall.
  • "Outsourced" is generating the #1 percentage increase among new half-hour comedies (+22%, 3.30 vs. 2.70).
  • "The Office" is earning the #1 percentage increases among half-hour comedies (+32%, 4.96 vs. 3.77) and “30 Rock” (+27%, 3.10 vs. 2.44) and “Community” (+25%, 2.53 vs. 2.02) and are #3 and #4.
  • "Apprentice" is tied for the #1 percentage increase among unscripted shows (+27%, 1.66 vs. 1.31) with CW's "America's Next Top Model" (+27%).
  • Other shows getting sizable bumps in L+7 versus L+SD in adults 18-49 are “Chase” (+29%), “SVU” (+29%), “Chuck” (+26%) and “Law & Order: LA” (+22%).

Total Viewers

In jumps from L+SD to L+7 through the first 11 weeks of the season, NBC highlights include:

  • "Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+39% in persons 2+, to a 6.9 million from 5.0 million).
  • "The Event" is delivering the #1 percentage increase among new shows (+29%, to 8.9 million from 6.9 million) and is tied for the #4 series overall.
  • "Outsourced" is generating the #1 percentage increase among new half-hour comedies (+20%, 6.8 million vs. 5.7 million).
  • "The Office" is earning the #1 percentage increases among half-hour comedies (+27%, 9.5 million vs. 7.5 million) and “30 Rock” (+21%, 6.6 million vs. 5.4 million), "Outsourced" (+20%, 6.8 million vs. 5.7 million) and “Community” (+17%, 5.5 million vs. 4.7 million) and are #3, #4 and tied for #5.
  • "Apprentice" is scoring the #1 percentage increase among unscripted shows (+22%, 4.7 million vs. 3.8 million).
  • Other shows getting sizable bumps in L+7 versus L+SD in total viewers are “Chase” (+25%), “Chuck” (+20%), “SVU” (+19%) and “Law & Order: LA” (+16%).
 
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