via press release:
THE #1 NEW SERIES ON FRIDAY NIGHTS IS NOT ON ABC, CBS, NBC OR FOX*:
DISCOVERY CHANNEL’S GOLD RUSH: ALASKA RETURNS JANUARY 7
WITH SEVEN CONSECUTIVE ALL NEW PREMIERES
— Nearly 3 Million People Tune in to 12/17 Premiere —
Update: Here are the numbers from Friday, December 17
GOLD RUSH: ALASKA #1 PROGRAM IN ALL OF TELEVISION AMONG M25-54
Discovery Channel’s GOLD RUSH: ALASKA continues to stake its claim on Fridays, with the December 17 premiere episode, Running Dirt, delivering 2.91 million viewers (P2+). The episode was the #1 primetime (8PM-11PM) cable program among P25-54, M25-54, P18-49 and M18-49, and marks Discovery Channel’s highest P25-54 delivery since SHARK WEEK this summer (Ultimate Air Jaws, August 1, 2010). Beating out the broadcast networks, GOLD RUSH: ALASKA was also the #1 program in ALL of TELEVISION among M25-54 delivery (no exclusions; #2 among M18-49).
GOLD RUSH: ALASKA launched December 3 to the best rated series premiere on the network since DEADLIEST CATCH in 2005. The Friday, December 17 1.48 P25-54 AA% delivery was +35% vs. the series’ debut. To date, GOLD RUSH: ALASKA’s three episode premieres have averaged a 1.17 P25-54 AA%, delivering 2.39 million viewers (P2+) compared to DEADLIEST CATCH’s three episode premieres delivering an average of 2.14 million viewers (P2+).
Source: NHI. Live+SD AA(000).
Discovery Channel’s all new original series, GOLD RUSH: ALASKA, continues to stake its claim on Fridays, as the #1 new series during primetime among Persons 25-54, Men 25-54 and Men 18-49. The series launched December 3 to the best rated series premiere on the network since DEADLIEST CATCH in 2005; to date, the series’ three episodes have averaged 2.39 million viewers (P2+). Nearly 3 million people (2.9 million viewers P2+) tuned in for the Friday, 12/17 episode, Running Dirt, marking Discovery Channel’s highest P25-54 delivery since SHARK WEEK this summer (Ultimate Air Jaws, August 1, 2010).**
GOLD RUSH: ALASKA follows a group of six rookie gold miners from Oregon who found themselves down on their luck due to the ailing economy, and decided to risk it all in an attempt to strike it rich, mining for gold in Alaska.
After a two-week holiday hiatus (on December 24 and 31), the series will return January 7 to complete its run on Fridays at 10PM ET/PT through its season finale on February 18.
New 2011 episodes see extensive drama for the miners, and the future at Porcupine Creek is on the line. Winter weather is closing in harkening the end of mining season, and Jack and Todd Hoffman are tapped out of cash. Equipment failures abound, and team mechanic James Harness has to be rescued from a pit when his chronic back pain causes him to collapse. Without the prospect of hitting gold in the foreseeable future, tensions flare among the greenhorns. Drama builds through the January 21 premiere, when the rookies stop the wash plant and begin cleanout mode to recover every grain of gold they’ve secured. Jimmy Dorsey is put in charge of the new wave table to separate the precious gold from the buckets of black sand, but as he struggles to get it working, gold is flushed away. Fists fly. Will the families be sent packing back to Oregon?