Ratings Notes for TBS, TNT, Cartoon Network; Including ‘The Closer,’ ‘Leverage,’ Conan, NBA & More
via ratings notes from Turner:
Adult Swim ranked #1 ranked among all basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. The late-night network also ranked as the #2 basic cable network for total day delivery of adults 18-49.
The third week of December 2010 attracted solid delivery gains compared to the same time period last year across all key demos—adults 18-34 delivery (504,000) expanded by 4%, adults 18-24 (270,000) expanded by 5%, men 18-34 (318,000) expanded by 9%, men 18-24 (182,000) expanded by 13%, and adults 18-49 (697,000) expanded by 3%.
The Sunday night premiere of ROBOT CHICKEN saw double- and triple-digit delivery gains. Adults 18-34 delivery (854,000) grew by 13% and men 18-34 delivery (604,000) increased by 26%. Adults 18-24 delivery (414,000) increased by 40%, while men 18-24 delivery (344,000) expanded by an impressive 104%.
Adult Swim telecasts of FAMILY GUY, AMERICAN DAD and ROBOT CHICKEN accounted for 16 of the Top 50 telecasts of the week on all basic cable among adults 18-34, more than any other network. Adult Swim telecasts accounted for 20 of the Top 50 among men 18-34, also the most of any network.
Last week, TBS’s hit late-night series CONAN delivered 638,000 adults 18-34, up 1% compared to the prior week. The sixth week of CONAN also averaged 958,000 adults 18-49 and 1,309,000 total viewers, with a median age of just 32.
Through its first five weeks (Nov. 8 – Dec. 9), CONAN ranked as television’s top late-night talk show among adults 18-34 and adults 18-49, nearly doubling its nearest competitor among the younger demo. CONAN’s median age of 33 for the first five weeks also makes it late-night television’s youngest talk show.
A big part of CONAN’s young, loyal audience is watching the show using time-shifted viewing. When comparing Live + 7 deliveries to Live + Same Day, CONAN’s fourth week (Nov. 29 – Dec. 2) grew an additional 121,000 adults 18-34, the highest net gain of any late-night talk show. The fourth week scored a final Live + 7 delivery of 843,000 adults 18-34; 1,315,000 adults 18-49 (+189,000 over Live + SD); and 1,711,000 viewers (+254,000 over Live + SD).
Last week, TBS’s Lopez Tonight grew its delivery of adults 18-34 (311,000) a remarkable 8% over the prior week. Overall, the series delivered 497,000 adults 18-49 and 748,000 total viewers for the week.
Through its first five weeks in its new midnight timeslot, Lopez Tonight ranked #1 among late-late talk shows in delivery of adults 18-34. Lopez Tonight is second toCONAN as television’s youngest late-night talk show, with a five-week median age of 34.
TBS’s original comedy series Glory Daze averaged more than 1.1 million viewers last Tuesday, with 515,000 adults 18-34; 739,000 adults 18-49; and a very young median age of 28.
Thursday’s premiere of TBS’s annual Funniest Commercials of the Year special, hosted by Old Spice hunk Isaiah Mustafa, was watched by 2.2 million viewers, with 603,000 adults 18-34 and 1,131,000 adults 18-49.
Tyler Perry’s Meet the Browns continues to dominate the sitcom field, scoring basic cable’s top three sitcom telecasts for the week among adults 18-49, as well as the #1 sitcom telecast among adults 18-34.
TNT’s blockbuster hit The Closer continued its winter run by ranking as basic cable’s top scripted series for the week, with 5.5 million viewers. The Monday night episode also delivered 1.8 million adults 25-54.
TNT’s critically acclaimed Men of a Certain Age garnered 2.2 million viewers Monday at 10 p.m., with 936,000 adults 25-54.
TNT’s hit series Leverage wrapped up its third exciting season with a special two-part season finale Sunday. At 9 p.m., part one averaged more than 2.5 million viewers, with 1.1 million adults 25-54. Part two at 10 p.m. grew to 2.6 million viewers and more than 1.1 million adults 25-54.
For its third season, Leverage has averaged 2 million adults 25-54 and 4.1 total viewers, according to the most current data available. Those numbers will grow when final Live + 7 data becomes available for its December episodes. Leverage, which ranks as one of basic cable’s Top 20 original series for the year-to-date, will return for its fourth season in 2011.
TNT’s annual Christmas in Washington musical celebration premiered Friday night, with host Ellen DeGeneres and performances by Mariah Carey, Miranda Cosgrove, Annie Lennox, Maxwell, Matthew Morrison and special guest Andrea Bocelli. The one-hour holiday special averaged more than 2.2 million viewers, up a remarkable 15% compared to last year’s concert, and 702,000 adults 25-54, up 9% over last year.
Through 18 games, the NBA on TNT is averaging a 1.6 U.S. rating (+33% vs. 1.2 in 2009-10 season); 2,589,000 total viewers (+43% vs. 1,813,000) and 1,910,000 households (+38% vs. 1,380,000).
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD (18 Games) (10/26/2010-12/16/2010) vs. (10/27/2009-12/17/2009)
Compared to the same week in 2009, Cartoon Network posted total day delivery gains among kids 6-11 and kids 9-14. Kids 6-11 delivery (310,000) increased by 7%and kids 9-14 delivery (217,000) grew by 10%.
Monday night’s telecast of the holiday classic DR. SEUSS’ HOW THE GRINCH STOLE CHRISTMAS (7:30 p.m.) saw year-to-year double-digit growth across all key demos. Kids 6-11 delivery (578,000) grew by 29% and ratings (2.3) grew by 28%; boys 6-11 delivery (336,000) grew by 44% and ratings (2.7) grew by 42%. Kids 2-11 delivery (938,000) increased by 16% and ratings (2.3) increased by 15%; boys 2-11 delivery (561,000) increased by 19% and ratings (2.6) increased by 18%. Kids 9-14 delivery (501,000) improved by 43% and ratings (2.1) improved by 50%; boys 9-14 delivery (296,000) increased by 57% and ratings (2.4) grew by 60%.
The Saturday morning telecast of THE SUPER HERO SQUAD SHOW (6:30 a.m.) posted double- and triple-digit delivery and ratings gains among key demos. Kids 6-11 delivery (210,000) grew by 68% and ratings (0.8) grew by 60%, while boys 6-11 delivery (181,000) grew by 65% and ratings (1.4) grew by 56%. Kids 2-11 delivery (307,000) increased by 119% and ratings (0.7) increased by 133%, while boys 2-11 delivery (241,000) increased by 98% and ratings (1.1) increased by 83%.
truTV continues its march toward finishing 2010 with its strongest yearly performance ever with young adult and young male demos. Last week, new episodes of such series as Full Throttle Saloon (Wednesday at 10 p.m.), The Smoking Gun Presents: World’s Dumbest… (Thursday and Saturday at 9 p.m.), Conspiracy Theory with Jesse Ventura (Friday at 10 p.m.) and It Only Hurts When I Laugh (Saturday at 10 p.m.) grew their timeslots by double-digit percentages among truTV’s target demos.
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first seven Fan Night games of the season, the network is averaging 377,000 total viewers and 295,000 households.
NBA TV’s Dec. 21 Fan Night game will feature the Dallas Mavericks at the Orlando Magic, winning with 81-percent of the fan vote on NBA.com. The game will air at 7 p.m. (ET) with host Ernie Johnson and analysts Chris Webber and Kevin McHale on-hand for studio coverage beginning at 6:30 p.m. (ET).
Source: Nielsen Media Research, STAR. NBA TV Regular Season Tuesday games only, 9/27/10-12/14/10. Live+SD data.