TV Ratings Monday: 'Sing Off' Finale Falls; 'Perfect Couples' Sneaks Past Viewers; 'Million Dollar Money Drop' = 'Lie To Me'

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December 21st, 2010

Scoreboard NBC FOX CBS Uni ABC CW
Adults 18-49: Rating/Share 2.2/6 1.9/5 1.9/5 1.6/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 2.0/6 1.7/5 1.2/4 1.7/5 0.9/3 0.4/1
Total Viewers (million) 6.677 5.340 7.418 4.023 5.848 0.931

The ESPN Monday Night Football game between the Minnesota Vikings and Chicago Bears aired locally on the ABC affiliates in both Minneapolis and Chicago.  Adjustments, perhaps substantial, for ABC's preliminary ratings below are much more likely than usual in the finals.

The Sing Off finale scored a 2.7 adults 18-49 rating, down 18% vs. last Monday's episode and tieing its season low rating. At 10pm, the "sneak" preview of the rookie comedy Perfect Couples snuck past most viewers, registering but a 1.4 adults 18-49 rating.

NBC topped the advertiser prized adults 18-49 ratings on the night, while CBS lead among the press release friendly average viewership.

The series premiere of Fox's Million Dollar Money Drop scored a 1.9 adults 18-49 rating in its first episode and a 2.0 rating in its second, that's almost exactly the season average for new episodes of Lie To Me on Mondays.

Noting the pre-emption warning above, I wouldn't make too much of ABC's preliminary ratings. Wait for the final ratings later today. CBS and the CW were all in repeats.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, December 20, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 NBC The Sing Off 2.8 8 9.085
CBS How I Met Your Mother - R 2.0 6 6.576
FOX Million Dollar Money Drop 1.8 5 5.233
ABC Skating With The Stars 0.8 2 4.564
CW 90210 - R 0.5 1 1.229
8:30 NBC The Sing Off 2.7 7 8.498
FOX Million Dollar Money Drop 2.0 5 5.500
CBS Rules of Engagement - R 1.9 5 6.277
ABC Skating With The Stars 1.1 3 4.990
CW 90210 - R 0.4 1 0.956
9:00 NBC The Sing Off 2.5 7 8.116
CBS Two and a Half Men - R 2.4 6 9.197
FOX Million Dollar Money Drop 1.9 5 5.138
ABC Castle - R 1.1 3 5.453
CW Gossip Girl - R 0.4 1 0.796
9:30 NBC THE SING OFF 2.6 7 8.343
FOX Million Dollar Money Drop 2.0 5 5.489
CBS MIKE & MOLLY - R 1.9 5 7.410
ABC Castle - R 1.3 3 5.788
CW Gossip Girl - R 0.3 1 0.741
10:00 CBS Hawaii Five-0 - R 1.7 5 7.619
ABC Castle - R 1.7 4 6.993
NBC Perfect Couples 1.4 4 3.801
10:30 ABC Castle - R 1.8 5 7.300
CBS Hawaii Five-0 - R 1.6 4 7.429
NBC The Office - R 0.9 3 2.221


via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.7/6; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.7/3; "Nightline," 0.9/3; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3)
At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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