Year's Top Product Placements: Lots Of 'Undercover Boss' And A Little 'Chuck'

Categories: 1-Featured,TV Advertising

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December 22nd, 2010

Those who think that Undercover Boss is a weekly one hour product placement will not be surprised by this list, but there's something for Chuck fans too.

Top 10 Most Effective Product Placements on Brand Opinion

Rank Brand Ad Description Program (Network/Air Dates) Brand Opinion Index
1 1-800-FLOWERS Company president goes undercover to investigate business from the inside Undercover Boss (CBS, 4/11/10 & 8/15/10) 353
2 Subway Chief Development Officer goes undercover to investigate business from the inside Undercover Boss (CBS, 11/21/10) 344
3 Sears Hosts shop to get various home goods; store pays off family’s debt Extreme Makeover: Home Edition (ABC, 1/24/10 – 11/7/10) 323
4 Waste Management President/COO goes undercover to investigate business from the inside Undercover Boss (CBS, 2/7/10, 2/12/10 & 9/12/10) 302
5 Ride The Ducks President/CEO goes undercover to investigate business from the inside Undercover Boss (CBS, 3/28/10 & 8/29/10) 293
6 Ancestry.com People use site to search for information on relatives Who Do You Think You Are? (NBC, 3/5/10 – 9/3/10) 292
7 Hooters President/CEO goes undercover to investigate business from the inside Undercover Boss (CBS, 2/14/10, 8/1/10 & 9/19/10) 278
8 DirecTV President/CEO goes undercover to investigate business from the inside Undercover Boss (CBS, 10/10/10) 271
9 Subway Different characters eat sandwiches and mention the restaurant chain Chuck (NBC, 3/8/10 – 11/15/10) 270
10 Roto-Rooter President/COO goes undercover to investigate business from the inside Undercover Boss (CBS, 4/4/10 & 7/25/10) 260

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Source: The Nielsen Company. Data from January 1 – November 28, 2010. Broadcast Primetime Networks (includes ABC, CBS, CW, FOX, NBC). The placements delivered the greatest percentage of viewers who both recalled and cited an improved opinion of the integrated brands, among persons 13+.

 
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