Some time ago we recognized that it's Betty White's TV world, and we just live in it. So it's no surprise that the Snickers ad featuring Ms. White tops the year's best liked TV commercials.
Top 10 Best-Liked TV Commercials
| Rank | Brand | Ad Description (seconds) | Likeability Index |
| 1 | Snickers | Super Bowl – Betty White is tackled in football and later transforms into a young man after taking a bite of a candy bar (:30) | 226 |
| 2 | Snickers | Betty White is tackled in football and later transforms into a young man after taking a bite of a candy bar (:15) | 217 |
| 3 | Target | Smoke Detector – Black smoke billows over discarded items on the beach and then flies way, “Lost” tie-in (:15) | 216 |
| 4 | M&M’s | Candies fight back when a husband tries to get some snacks to eat from the cupboard (:30) | 213 |
| 5 | Samsung | 3D LED TV – Family sits on a couch as fish and a manta ray fly out from 3D television screen (:15) | 196 |
| 6 | Snickers | Aretha Franklin is called a diva by friends on a road trip and later transforms into a young man after taking a bite of a candy bar (:30) | 195 |
| 7 | Chef Boyardee | Big Beef Ravioli – Woman knocks over a display to keep her child from hearing there are vegetables in his food (:30) | 193 |
| 8 | M&M’s | Candies campaign like politicians to be chosen as the favorite color (:15) | 186 |
| 9 | Starburst | A Korean Scottish man talks about a screaming mime being a contradiction, much like a solid but juicy candy (:30) | 184 |
| 10 | M&M’s | Candies fight back when a husband tries to get some snacks to eat from the cupboard (:15) | 182 |
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Source: The Nielsen Company. Data from January 1 – November 28, 2010. Only new broadcast primetime ad executions considered. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad), among persons 13+.
