‘Mad Men,’ ‘Sons Of Anarchy,’ ‘Justified’ Top Years Biggest Viewership Increases From DVR Viewing

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Nearly as many people watch Mad Men via DVR as watch it live, as the show nearly doubled its live viewership within 7 days of DVR viewing.

Mad Men topped the rankings of the year’s shows in the percentage increase between Live viewership and Live + 7 Day viewership measurements by a very wide margin.

It is interesting that 8 of the top 10 shows in the annual rankings were from cable networks. We generally do not see Live + 7 Day ratings for cable programs and so  cannot include them in our regular weekly top DVR’d shows ratings posts. When we first began doing DVR ratings posts 3 years ago, cable shows were typically not anywhere near the top of the rankings (when we used to get cable Live+7 data for a limited number of cable shows).

Why are these percentages so much higher than those in our regular weekly top DVR rankings? Nielsen calculated the increase between Live and Live + 7 Day viewership, our regular weekly posts note the difference between Live + Same Day and Live + 7 Day ratings/viewership.

Top 10 Timeshifted Primetime TV Programs

Rank Program Network % Increase of Timeshifted Viewing
1 Mad Men AMC 88.7
2 Sons Of Anarchy FX 62.7
3 Justified FX 61.9
4 Lie To Me (Mon) FOX 61.5
5 Leverage TNT 61.4
6 Covert Affairs USA 61.2
7 Psych USA 59.1
8 Royal Pains USA 54.5
9 White Collar USA 54.5
10 Heroes NBC 53.0

Source: The Nielsen Company. *Primetime TSV%: Data from January 1, 2010 – November 14, 2010, regularly scheduled programs. Percent increase in rating is based on absolute difference between Live Person 2+ Ratings and Live + 7. A program must reach at least a 1.0 Live +7 P2+ rating and have at least 4 telecasts.

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