‘Mad Men,’ ‘Sons Of Anarchy,’ ‘Justified’ Top Years Biggest Viewership Increases From DVR Viewing

Nearly as many people watch Mad Men via DVR as watch it live, as the show nearly doubled its live viewership within 7 days of DVR viewing.

Mad Men topped the rankings of the year’s shows in the percentage increase between Live viewership and Live + 7 Day viewership measurements by a very wide margin.

It is interesting that 8 of the top 10 shows in the annual rankings were from cable networks. We generally do not see Live + 7 Day ratings for cable programs and so  cannot include them in our regular weekly top DVR’d shows ratings posts. When we first began doing DVR ratings posts 3 years ago, cable shows were typically not anywhere near the top of the rankings (when we used to get cable Live+7 data for a limited number of cable shows).

Why are these percentages so much higher than those in our regular weekly top DVR rankings? Nielsen calculated the increase between Live and Live + 7 Day viewership, our regular weekly posts note the difference between Live + Same Day and Live + 7 Day ratings/viewership.

Top 10 Timeshifted Primetime TV Programs

Rank Program Network % Increase of Timeshifted Viewing
1 Mad Men AMC 88.7
2 Sons Of Anarchy FX 62.7
3 Justified FX 61.9
4 Lie To Me (Mon) FOX 61.5
5 Leverage TNT 61.4
6 Covert Affairs USA 61.2
7 Psych USA 59.1
8 Royal Pains USA 54.5
9 White Collar USA 54.5
10 Heroes NBC 53.0

Source: The Nielsen Company. *Primetime TSV%: Data from January 1, 2010 – November 14, 2010, regularly scheduled programs. Percent increase in rating is based on absolute difference between Live Person 2+ Ratings and Live + 7. A program must reach at least a 1.0 Live +7 P2+ rating and have at least 4 telecasts.

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