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TV Ratings Wednesday: 'Human Target,' 'Million Dollar Money Drop' Fall; 'Undercovers' Hits Series Low

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December 23rd, 2010

Scoreboard Uni FOX ABC NBC CBS CW
Adults 18-49: rating/Share 1.6/5 1.5/5 1.3/4 1.3/4 1.1/3 0.6/2
Adults 18-34: Rating/Share 1.6/6 1.1/4 1.0/3 1.0/3 0.9/3 0.7/2
Total Viewers (million) 4.144 5.280 4.989 5.265 5.484 1.331


Univision beat all the English broadcasters in the adults 18-49 ratings on Wednesday night.

Both Fox shows slid in the ratings. Human Target fell 13% vs. last week to just a 1.4 adults 18-49 rating, while Million Dollar Money Drop slipped 20% vs. last night to a 1.6 rating.

A new episode burn off of NBC's now cancelled Undercovers barely registered with a series low 1.1 adults 18-49 rating, down 15% from its last new episode on 12/1/10.

The only other original show on Wednesday night, the CBS special A Home For The Holidays was nearly unwatched in the demo, drawing only a 0.7 adults 18-49 rating, that's down 36% from last season's installment.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, December 22, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC THE MIDDLE - R 1.5 5 6.133
FOX Human Target 1.4 5 5.645
NBC Undercovers 1.0 4 4.258
CBS THE 12TH ANNUAL A HOME FOR THE HOLIDAYS 0.8 3 4.230
CW HELLCATS - R 0.7 2 1.532
8:30 FOX Human Target 1.5 5 5.951
ABC Better With You - R 1.5 5 5.085
NBC Undercovers 1.1 3 4.185
CBS THE 12TH ANNUAL A HOME FOR THE HOLIDAYS 0.7 2 3.595
CW HELLCATS - R 0.6 2 1.365
9:00 ABC Modern Family - R 2.0 6 5.955
FOX Million Dollar Money Drop 1.4 4 4.346
CBS Criminal Minds - R 1.3 4 6.711
NBC LAW & ORDER:  SVU -R 1.2 4 4.717
CW HELLCATS - R 0.5 2 1.207
9:30 FOX Million Dollar Money Drop 1.7 5 5.177
CBS Criminal Minds - R 1.6 5 7.173
NBC LAW & ORDER:  SVU -R 1.3 4 5.338
ABC CMA COUNTRY CHRISTMAS - R 1.2 3 4.164
CW HELLCATS - R 0.5 2 1.218
10:00 NBC LAW & ORDER:  SVU -R 1.5 5 6.094
CBS The Defenders - R 1.2 3 5.707
ABC CMA COUNTRY CHRISTMAS - R 1.0 3 4.263
10:30 NBC LAW & ORDER:  SVU -R 1.8 6 7.001
CBS The Defenders - R 1.1 3 5.487
ABC CMA COUNTRY CHRISTMAS - R 1.0 3 4.332

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Via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.8/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.9/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.6/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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