ABC Wins Thursday with ‘Dr. Seuss’ How the Grinch Stole Christmas’
via ABC press note:
With its line up of the animated special Dr. Seuss’ How the Grinch Stole Christmas from 8-8:30pm leading into and the live-action feature Dr. Seuss’ How the Grinch Stole Christmas from 8:30-11pm, ABC finished #1 on Thursday across all key Adult demographics (AD18-34/AD18-49/AD25-54),Teens 12-17 and Kids 2-11.
- ABC’s repeat holiday programming posted a dominant victory over Fox’s original Thursday line-up, featuring a 2-hour Million Dollar Money Drop, winning by 33% among Adults 18-49.
- ABC rose sharply over the same night last year, surging year over year by 141% in Total Viewers and by 150% in Adults 18-49.