TV Ratings Thursday: 'How The Grinch Stole Christmas' Leads ABC Win; 'Million Dollar Money Drop' Steadies

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December 24th, 2010

Scoreboard ABC FOX CBS   NBC CW
Rating/Share: Adults 18-49 2.0/7 1.5/5 1.5/5   0.9/3 0.4/1
Rating/Share: Adults 18-34            
Total Viewers (million) 6.496 4.864 8.045   2.522 1.246

Dr. Seuss' How The Grinch Stole Christmas is still getting it done after 44 years, and put ABC on top of the adults 18-49 ratings on Thursday night. A combination of the animated classic at 8:00 and the live action feature at 8:30 put ABC on top of the overall adults 18-49 ratings with a 2.0 average.

There was no Festivus miracle for Million Dollar Money Drop, but neither should Fox have had many grievances to air. Its 8pm hour drew a 1.3 adults 18-49 rating, a series low, but it's 9pm hour's 1.7 adults 18-49 rating was up a tenth of a point from last night's 9pm hour. Whether that qualifies as a feat of strength will be left up to the reader.

Everything else on broadcast primetime last night was a repeat.

Merry Christmas and Happy Holidays to all TV by the Numbers readers!

The NFL Network's Steelers/Panthers game aired locally on the CBS affiliate in Pittsburgh  (#23 market) and the ABC affiliate in Charlotte (#24 market). That increases the likelihood that these CBS and ABC preliminary ratings will be adjusted in the final ratings.

Late-night results are below the primetime data.

Overnight ratings for Thursday, December 23, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS The Big Bang Theory - R 1.9 7 8.37
FOX Million Dollar Money Drop 1.2 4 4.15
NBC COMMUNITY - R 0.7 2 2.39
CW THE Vampire Diaries - R 0.4 1 1.12
8:30 ABC DR. SEUSS' HOW THE GRINCH - R 1.9 7 6.30
CBS $#! My Dad Says - R 1.6 5 6.94
FOX Million Dollar Money Drop 1.4 5 4.92
NBC 30 ROCK - R 0.8 3 2.64
CW THE Vampire Diaries - R 0.4 1 1.07
9:00 ABC DR. SEUSS' HOW THE GRINCH - R 2.1 7 6.60
FOX Million Dollar Money Drop 1.6 5 5.04
NBC The Office - R 1.0 3 2.79
CW Nikita - R 0.5 2 1.41
9:30 ABC DR. SEUSS' HOW THE GRINCH - R 2.2 7 6.63
FOX Million Dollar Money Drop 1.8 6 5.35
NBC OUTSOURCED - R 0.8 3 2.39
CW Nikita - R 0.5 1 1.38
10:00 ABC DR. SEUSS' HOW THE GRINCH - R 2.2 7 6.58
CBS THE Mentalist - R 1.4 4 8.52
NBC The Office - R 0.9 3 2.40
10:30 ABC DR. SEUSS' HOW THE GRINCH - R 2.2 7 6.67
CBS THE Mentalist - R 1.5 5 8.84
NBC The Office - R 1.0 3 2.53


via NBC press note:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 3.3/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 1.0/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.8/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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