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TV Ratings Saturday: 'Transformers' Dominant in Christmas Win

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December 26th, 2010

Scoreboard ABC CBS FOX NBC
Adults 18-49 rating/Share 2.3/7 0.8/3 0.8/3 0.6/2
Total Viewers (million) 6.092 5.339 2.826 2.919

ABC easily won Christmas night  night with a repeat of the movie Transformers lapping the field of mostly other repeat competition.   48 Hours Mystery on CBS was the night's only original program.

We haven't seen full numbers for the late afternoon Miami Heat vs. Los Angeles Lakers contest.  We'll post them separately when we do.

The NFL Network’s Cowboys/Cardinals game aired locally on the CW affiliate in Dallas and the MyNet affiliate in Phoenix, so none of the primetime ratings below are subject to adjustment because of any local football pre-emptions.

Broadcast primetime ratings for Saturday, December 25, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Movie: Transformers (R) 2.0/7 5.72
FOX TV's Funniest Holiday Moments (R) 0.8/3 2.64
CBS Jesse Stone: No Remorse (R) 0.7/2 5.32
NBC Community (R) 0.3/1 1.48
8:30 NBC 30 Rock (R) 0.3/1 1.46
9:00 ABC Movie: Transformers (R) 2.4/8 6.29
FOX TV's Funniest Holiday Moments (R) 0.8/3 3.02
CBS Jesse Stone: No Remorse (R) 0.7/2 6.34
NBC Law & Order Los Angeles (R) 0.5/2 2.62
10:00 ABC Movie: Transformers (R) 2.4/8 6.27
NBC Law & Order: SVU (R) 0.9/3 4.67
CBS 48 Hours Mystery 0.9/3 4.35

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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