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Live+7 DVR Ratings: 'Modern Family,' 'Fringe,' 'Hawaii Five-0' Top Week's Rankings

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December 27th, 2010

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

The twelfth week of the broadcast season (December 6-12) saw Modern Family, Fringe and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.6 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe topped the % adults 18-49 ratings increase from DVR viewing, adding 53% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 also topped the absolute average viewership gained from DVR viewing, adding 3,389 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-12/08 ABC 4.2 5.8 1.6 38%
2 Glee-12/07 FOX 4.4 5.7 1.3 30%
3 Hawaii Five-0-12/06 CBS 2.8 3.9 1.1 39%
4 Big Bang Theory, THE-12/09 CBS 3.9 5.0 1.1 28%
5 OFFICE-12/09 NBC 3.7 4.8 1.1 30%
6 Mentalist, THE-12/09 CBS 2.4 3.4 1.0 42%
7 CSI-12/09 CBS 3.0 4.0 1.0 33%
8 Criminal Minds-12/08 CBS 3.5 4.5 1.0 29%
9 Fringe-12/09 FOX 1.7 2.6 0.9 53%
10 How I Met Your Mother-12/06 CBS 3.6 4.5 0.9 25%
11 Two and a Half Men-12/06 CBS 4.2 5.1 0.9 21%
12 Desperate Housewives-12/12 ABC 3.6 4.4 0.8 22%
13 Castle-12/06 ABC 1.9 2.7 0.8 42%
14 BONES-12/09 FOX 2.2 3.0 0.8 36%
15 BROTHERS & SISTERS-12/12 ABC 2.5 3.2 0.7 28%
16 Cougar Town-12/08 ABC 2.6 3.3 0.7 27%
17 30 ROCK-12/09 NBC 2.1 2.8 0.7 33%
18 SURVIVOR: NICARAGUA-12/08 CBS 3.6 4.2 0.6 17%
19 MIKE & MOLLY-12/06 CBS 3.4 4.0 0.6 18%
20 HELL'S KITCHEN-12/08 FOX 2.3 2.9 0.6 26%
21 Family Guy-12/12 FOX 4.0 4.6 0.6 15%
22 $#*! My Dad Says-12/09 CBS 2.7 3.3 0.6 22%
23 Rules of Engagement-12/06 CBS 3.1 3.6 0.5 16%
24 No Ordinary Family-12/07 ABC 1.9 2.4 0.5 26%
25 MIDDLE, THE-12/08 ABC 2.4 2.9 0.5 21%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-12/09 FOX 1.7 2.6 0.9 53%
2 Castle-12/06 ABC 1.9 2.7 0.8 42%
3 Mentalist, THE-12/09 CBS 2.4 3.4 1.0 42%
4 Supernatural-12/10 CW 1.0 1.4 0.4 40%
5 Smallville-12/10 CW 1.0 1.4 0.4 40%
6 Gossip Girl-MON-12/06 CW 1.0 1.4 0.4 40%
7 Hawaii Five-0-12/06 CBS 2.8 3.9 1.1 39%
8 Modern Family-12/08 ABC 4.2 5.8 1.6 38%
9 Nikita-12/09 CW 0.8 1.1 0.3 38%
10 BONES-12/09 FOX 2.2 3.0 0.8 36%
11 CSI-12/09 CBS 3.0 4.0 1.0 33%
12 30 ROCK-12/09 NBC 2.1 2.8 0.7 33%
13 Human Target-12/08 FOX 1.6 2.1 0.5 31%
14 Vampire Diaries-12/09 CW 1.3 1.7 0.4 31%
15 One Tree Hill-12/07 CW 1.0 1.3 0.3 30%
16 OFFICE-12/09 NBC 3.7 4.8 1.1 30%
17 Glee-12/07 FOX 4.4 5.7 1.3 30%
18 Detroit 1-8-7-12/07 ABC 1.4 1.8 0.4 29%
19 Good Guys-12/10 FOX 0.7 0.9 0.2 29%
20 Criminal Minds-12/08 CBS 3.5 4.5 1.0 29%
21 Big Bang Theory, THE-12/09 CBS 3.9 5.0 1.1 28%
22 BROTHERS & SISTERS-12/12 ABC 2.5 3.2 0.7 28%
23 90210-12/06 CW 1.1 1.4 0.3 27%
24 Cougar Town-12/08 ABC 2.6 3.3 0.7 27%
25 CHASE-12/06 NBC 1.5 1.9 0.4 27%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 HAWAII FIVE-0-12/06 CBS 10,552 13,941 3,389 32%
2 Modern Family-12/08 ABC 11,105 14,372 3,267 29%
3 Mentalist, THE-12/09 CBS 13,438 16,665 3,227 24%
4 Criminal Minds-12/08 CBS 14,251 16,878 2,627 18%
5 Glee-12/07 FOX 11,069 13,626 2,557 23%
6 Castle-12/06 ABC 7,711 10,142 2,431 32%
7 Big Bang Theory, THE-12/09 CBS 12,059 14,404 2,345 19%
8 CSI-12/09 CBS 13,188 15,494 2,306 17%
9 Two and a Half Men-12/06 CBS 13,429 15,590 2,161 16%
10 OFFICE-12/09 NBC 7,180 9,217 2,037 28%
11 BONES-12/09 FOX 8,399 10,358 1,959 23%
12 Desperate Housewives-12/12 ABC 11,635 13,517 1,882 16%
13 DEFENDERS, THE-12/08 CBS 10,551 12,423 1,872 18%
14 FRINGE-12/09 FOX 4,819 6,601 1,782 37%
15 MIKE & MOLLY-12/06 CBS 11,046 12,635 1,589 14%
16 How I Met Your Mother-12/06 CBS 9,284 10,767 1,483 16%
17 BROTHERS & SISTERS-12/12 ABC 8,778 10,242 1,464 17%
18 SURVIVOR: NICARAGUA-12/08 CBS 12,154 13,577 1,423 12%
19 Human Target-12/08 FOX 5,649 7,061 1,412 25%
20 Detroit 1-8-7-12/07 ABC 6,837 8,188 1,351 20%
21 CHASE-12/06 NBC 4,990 6,311 1,321 26%
22 Cougar Town-12/08 ABC 6,449 7,720 1,271 20%
23 No Ordinary Family-12/07 ABC 6,373 7,642 1,269 20%
24 MIDDLE, THE-12/08 ABC 8,721 9,977 1,256 14%
25 CSI: MIAMI-12/12 CBS 9,883 11,104 1,221 12%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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