Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".
The twelfth week of the broadcast season (December 6-12) saw Modern Family, Fringe and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.6 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
Fringe topped the % adults 18-49 ratings increase from DVR viewing, adding 53% to its Live+Same Day adults 18-49 ratings.
Hawaii Five-0 also topped the absolute average viewership gained from DVR viewing, adding 3,389 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
Unfortunately, those Mind Tricks still work on some people.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | Modern Family-12/08 | ABC | 4.2 | 5.8 | 1.6 | 38% |
| 2 | GLEE-12/07 | FOX | 4.4 | 5.7 | 1.3 | 30% |
| 3 | Hawaii Five-0-12/06 | CBS | 2.8 | 3.9 | 1.1 | 39% |
| 4 | Big Bang Theory, THE-12/09 | CBS | 3.9 | 5.0 | 1.1 | 28% |
| 5 | OFFICE-12/09 | NBC | 3.7 | 4.8 | 1.1 | 30% |
| 6 | Mentalist, THE-12/09 | CBS | 2.4 | 3.4 | 1.0 | 42% |
| 7 | CSI-12/09 | CBS | 3.0 | 4.0 | 1.0 | 33% |
| 8 | Criminal Minds-12/08 | CBS | 3.5 | 4.5 | 1.0 | 29% |
| 9 | FRINGE-12/09 | FOX | 1.7 | 2.6 | 0.9 | 53% |
| 10 | How I Met Your Mother-12/06 | CBS | 3.6 | 4.5 | 0.9 | 25% |
| 11 | Two and a Half Men-12/06 | CBS | 4.2 | 5.1 | 0.9 | 21% |
| 12 | Desperate Housewives-12/12 | ABC | 3.6 | 4.4 | 0.8 | 22% |
| 13 | CASTLE-12/06 | ABC | 1.9 | 2.7 | 0.8 | 42% |
| 14 | BONES-12/09 | FOX | 2.2 | 3.0 | 0.8 | 36% |
| 15 | BROTHERS & SISTERS-12/12 | ABC | 2.5 | 3.2 | 0.7 | 28% |
| 16 | Cougar Town-12/08 | ABC | 2.6 | 3.3 | 0.7 | 27% |
| 17 | 30 Rock-12/09 | NBC | 2.1 | 2.8 | 0.7 | 33% |
| 18 | SURVIVOR: NICARAGUA-12/08 | CBS | 3.6 | 4.2 | 0.6 | 17% |
| 19 | MIKE & Molly-12/06 | CBS | 3.4 | 4.0 | 0.6 | 18% |
| 20 | HELL'S KITCHEN-12/08 | FOX | 2.3 | 2.9 | 0.6 | 26% |
| 21 | Family Guy-12/12 | FOX | 4.0 | 4.6 | 0.6 | 15% |
| 22 | $#*! My Dad Says-12/09 | CBS | 2.7 | 3.3 | 0.6 | 22% |
| 23 | Rules of Engagement-12/06 | CBS | 3.1 | 3.6 | 0.5 | 16% |
| 24 | No Ordinary Family-12/07 | ABC | 1.9 | 2.4 | 0.5 | 26% |
| 25 | MIDDLE, THE-12/08 | ABC | 2.4 | 2.9 | 0.5 | 21% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | FRINGE-12/09 | FOX | 1.7 | 2.6 | 0.9 | 53% |
| 2 | CASTLE-12/06 | ABC | 1.9 | 2.7 | 0.8 | 42% |
| 3 | Mentalist, THE-12/09 | CBS | 2.4 | 3.4 | 1.0 | 42% |
| 4 | SUPERNATURAL-12/10 | CW | 1.0 | 1.4 | 0.4 | 40% |
| 5 | Smallville-12/10 | CW | 1.0 | 1.4 | 0.4 | 40% |
| 6 | Gossip Girl-MON-12/06 | CW | 1.0 | 1.4 | 0.4 | 40% |
| 7 | Hawaii Five-0-12/06 | CBS | 2.8 | 3.9 | 1.1 | 39% |
| 8 | Modern Family-12/08 | ABC | 4.2 | 5.8 | 1.6 | 38% |
| 9 | Nikita-12/09 | CW | 0.8 | 1.1 | 0.3 | 38% |
| 10 | BONES-12/09 | FOX | 2.2 | 3.0 | 0.8 | 36% |
| 11 | CSI-12/09 | CBS | 3.0 | 4.0 | 1.0 | 33% |
| 12 | 30 Rock-12/09 | NBC | 2.1 | 2.8 | 0.7 | 33% |
| 13 | Human Target-12/08 | FOX | 1.6 | 2.1 | 0.5 | 31% |
| 14 | Vampire Diaries-12/09 | CW | 1.3 | 1.7 | 0.4 | 31% |
| 15 | One Tree Hill-12/07 | CW | 1.0 | 1.3 | 0.3 | 30% |
| 16 | OFFICE-12/09 | NBC | 3.7 | 4.8 | 1.1 | 30% |
| 17 | GLEE-12/07 | FOX | 4.4 | 5.7 | 1.3 | 30% |
| 18 | Detroit 1-8-7-12/07 | ABC | 1.4 | 1.8 | 0.4 | 29% |
| 19 | Good Guys-12/10 | FOX | 0.7 | 0.9 | 0.2 | 29% |
| 20 | Criminal Minds-12/08 | CBS | 3.5 | 4.5 | 1.0 | 29% |
| 21 | Big Bang Theory, THE-12/09 | CBS | 3.9 | 5.0 | 1.1 | 28% |
| 22 | BROTHERS & SISTERS-12/12 | ABC | 2.5 | 3.2 | 0.7 | 28% |
| 23 | 90210-12/06 | CW | 1.1 | 1.4 | 0.3 | 27% |
| 24 | Cougar Town-12/08 | ABC | 2.6 | 3.3 | 0.7 | 27% |
| 25 | CHASE-12/06 | NBC | 1.5 | 1.9 | 0.4 | 27% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Absolute Viewership Increase From DVR Viewing (000) | Post Airdate % Viewership Increase from DVR Viewing |
| 1 | HAWAII FIVE-0-12/06 | CBS | 10,552 | 13,941 | 3,389 | 32% |
| 2 | Modern Family-12/08 | ABC | 11,105 | 14,372 | 3,267 | 29% |
| 3 | Mentalist, THE-12/09 | CBS | 13,438 | 16,665 | 3,227 | 24% |
| 4 | Criminal Minds-12/08 | CBS | 14,251 | 16,878 | 2,627 | 18% |
| 5 | GLEE-12/07 | FOX | 11,069 | 13,626 | 2,557 | 23% |
| 6 | CASTLE-12/06 | ABC | 7,711 | 10,142 | 2,431 | 32% |
| 7 | Big Bang Theory, THE-12/09 | CBS | 12,059 | 14,404 | 2,345 | 19% |
| 8 | CSI-12/09 | CBS | 13,188 | 15,494 | 2,306 | 17% |
| 9 | Two and a Half Men-12/06 | CBS | 13,429 | 15,590 | 2,161 | 16% |
| 10 | OFFICE-12/09 | NBC | 7,180 | 9,217 | 2,037 | 28% |
| 11 | BONES-12/09 | FOX | 8,399 | 10,358 | 1,959 | 23% |
| 12 | Desperate Housewives-12/12 | ABC | 11,635 | 13,517 | 1,882 | 16% |
| 13 | Defenders, THE-12/08 | CBS | 10,551 | 12,423 | 1,872 | 18% |
| 14 | FRINGE-12/09 | FOX | 4,819 | 6,601 | 1,782 | 37% |
| 15 | MIKE & Molly-12/06 | CBS | 11,046 | 12,635 | 1,589 | 14% |
| 16 | How I Met Your Mother-12/06 | CBS | 9,284 | 10,767 | 1,483 | 16% |
| 17 | BROTHERS & SISTERS-12/12 | ABC | 8,778 | 10,242 | 1,464 | 17% |
| 18 | SURVIVOR: NICARAGUA-12/08 | CBS | 12,154 | 13,577 | 1,423 | 12% |
| 19 | Human Target-12/08 | FOX | 5,649 | 7,061 | 1,412 | 25% |
| 20 | Detroit 1-8-7-12/07 | ABC | 6,837 | 8,188 | 1,351 | 20% |
| 21 | CHASE-12/06 | NBC | 4,990 | 6,311 | 1,321 | 26% |
| 22 | Cougar Town-12/08 | ABC | 6,449 | 7,720 | 1,271 | 20% |
| 23 | No Ordinary Family-12/07 | ABC | 6,373 | 7,642 | 1,269 | 20% |
| 24 | MIDDLE, THE-12/08 | ABC | 8,721 | 9,977 | 1,256 | 14% |
| 25 | CSI: MIAMI-12/12 | CBS | 9,883 | 11,104 | 1,221 | 12% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
