Live+7 DVR Ratings: ‘Modern Family,’ ‘Fringe,’ ‘Hawaii Five-0’ Top Week’s Rankings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Note that our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

The twelfth week of the broadcast season (December 6-12) saw Modern Family, Fringe and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.6 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe topped the % adults 18-49 ratings increase from DVR viewing, adding 53% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 also topped the absolute average viewership gained from DVR viewing, adding 3,389 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn’t already know from the Live + Same Day ratings we had more than two weeks ago. If you’d like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR’d TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-12/08 ABC 4.2 5.8 1.6 38%
2 GLEE-12/07 FOX 4.4 5.7 1.3 30%
3 HAWAII FIVE-0-12/06 CBS 2.8 3.9 1.1 39%
4 BIG BANG THEORY, THE-12/09 CBS 3.9 5.0 1.1 28%
5 OFFICE-12/09 NBC 3.7 4.8 1.1 30%
6 MENTALIST, THE-12/09 CBS 2.4 3.4 1.0 42%
7 CSI-12/09 CBS 3.0 4.0 1.0 33%
8 CRIMINAL MINDS-12/08 CBS 3.5 4.5 1.0 29%
9 FRINGE-12/09 FOX 1.7 2.6 0.9 53%
10 HOW I MET YOUR MOTHER-12/06 CBS 3.6 4.5 0.9 25%
11 TWO AND A HALF MEN-12/06 CBS 4.2 5.1 0.9 21%
12 DESPERATE HOUSEWIVES-12/12 ABC 3.6 4.4 0.8 22%
13 CASTLE-12/06 ABC 1.9 2.7 0.8 42%
14 BONES-12/09 FOX 2.2 3.0 0.8 36%
15 BROTHERS & SISTERS-12/12 ABC 2.5 3.2 0.7 28%
16 COUGAR TOWN-12/08 ABC 2.6 3.3 0.7 27%
17 30 ROCK-12/09 NBC 2.1 2.8 0.7 33%
18 SURVIVOR: NICARAGUA-12/08 CBS 3.6 4.2 0.6 17%
19 MIKE & MOLLY-12/06 CBS 3.4 4.0 0.6 18%
20 HELL’S KITCHEN-12/08 FOX 2.3 2.9 0.6 26%
21 FAMILY GUY-12/12 FOX 4.0 4.6 0.6 15%
22 $#*! MY DAD SAYS-12/09 CBS 2.7 3.3 0.6 22%
23 RULES OF ENGAGEMENT-12/06 CBS 3.1 3.6 0.5 16%
24 NO ORDINARY FAMILY-12/07 ABC 1.9 2.4 0.5 26%
25 MIDDLE, THE-12/08 ABC 2.4 2.9 0.5 21%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FRINGE-12/09 FOX 1.7 2.6 0.9 53%
2 CASTLE-12/06 ABC 1.9 2.7 0.8 42%
3 MENTALIST, THE-12/09 CBS 2.4 3.4 1.0 42%
4 SUPERNATURAL-12/10 CW 1.0 1.4 0.4 40%
5 SMALLVILLE-12/10 CW 1.0 1.4 0.4 40%
6 GOSSIP GIRL-MON-12/06 CW 1.0 1.4 0.4 40%
7 HAWAII FIVE-0-12/06 CBS 2.8 3.9 1.1 39%
8 MODERN FAMILY-12/08 ABC 4.2 5.8 1.6 38%
9 NIKITA-12/09 CW 0.8 1.1 0.3 38%
10 BONES-12/09 FOX 2.2 3.0 0.8 36%
11 CSI-12/09 CBS 3.0 4.0 1.0 33%
12 30 ROCK-12/09 NBC 2.1 2.8 0.7 33%
13 HUMAN TARGET-12/08 FOX 1.6 2.1 0.5 31%
14 VAMPIRE DIARIES-12/09 CW 1.3 1.7 0.4 31%
15 ONE TREE HILL-12/07 CW 1.0 1.3 0.3 30%
16 OFFICE-12/09 NBC 3.7 4.8 1.1 30%
17 GLEE-12/07 FOX 4.4 5.7 1.3 30%
18 DETROIT 1-8-7-12/07 ABC 1.4 1.8 0.4 29%
19 GOOD GUYS-12/10 FOX 0.7 0.9 0.2 29%
20 CRIMINAL MINDS-12/08 CBS 3.5 4.5 1.0 29%
21 BIG BANG THEORY, THE-12/09 CBS 3.9 5.0 1.1 28%
22 BROTHERS & SISTERS-12/12 ABC 2.5 3.2 0.7 28%
23 90210-12/06 CW 1.1 1.4 0.3 27%
24 COUGAR TOWN-12/08 ABC 2.6 3.3 0.7 27%
25 CHASE-12/06 NBC 1.5 1.9 0.4 27%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 HAWAII FIVE-0-12/06 CBS 10,552 13,941 3,389 32%
2 MODERN FAMILY-12/08 ABC 11,105 14,372 3,267 29%
3 MENTALIST, THE-12/09 CBS 13,438 16,665 3,227 24%
4 CRIMINAL MINDS-12/08 CBS 14,251 16,878 2,627 18%
5 GLEE-12/07 FOX 11,069 13,626 2,557 23%
6 CASTLE-12/06 ABC 7,711 10,142 2,431 32%
7 BIG BANG THEORY, THE-12/09 CBS 12,059 14,404 2,345 19%
8 CSI-12/09 CBS 13,188 15,494 2,306 17%
9 TWO AND A HALF MEN-12/06 CBS 13,429 15,590 2,161 16%
10 OFFICE-12/09 NBC 7,180 9,217 2,037 28%
11 BONES-12/09 FOX 8,399 10,358 1,959 23%
12 DESPERATE HOUSEWIVES-12/12 ABC 11,635 13,517 1,882 16%
13 DEFENDERS, THE-12/08 CBS 10,551 12,423 1,872 18%
14 FRINGE-12/09 FOX 4,819 6,601 1,782 37%
15 MIKE & MOLLY-12/06 CBS 11,046 12,635 1,589 14%
16 HOW I MET YOUR MOTHER-12/06 CBS 9,284 10,767 1,483 16%
17 BROTHERS & SISTERS-12/12 ABC 8,778 10,242 1,464 17%
18 SURVIVOR: NICARAGUA-12/08 CBS 12,154 13,577 1,423 12%
19 HUMAN TARGET-12/08 FOX 5,649 7,061 1,412 25%
20 DETROIT 1-8-7-12/07 ABC 6,837 8,188 1,351 20%
21 CHASE-12/06 NBC 4,990 6,311 1,321 26%
22 COUGAR TOWN-12/08 ABC 6,449 7,720 1,271 20%
23 NO ORDINARY FAMILY-12/07 ABC 6,373 7,642 1,269 20%
24 MIDDLE, THE-12/08 ABC 8,721 9,977 1,256 14%
25 CSI: MIAMI-12/12 CBS 9,883 11,104 1,221 12%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

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