It was a down year in primetime for Fox News, MSNBC and CNN, but at least Fox News can claim only single digit decreases in 2010. MSNBC saw double digit losses with the advertiser coveted adults 25-54, but CNN's year over year losses were twice as bad as MSNBC's.
Rachel Maddow and Keith Olbermann both saw double digit percentage declines with adults 25-54, but Anderson Cooper's losses were more than twice that of Maddow's.
Some year-end roundup information follows, perhaps more coming next week...
Below you'll find:
- 2010 vs. 2009 comparisons for Countdown with Keith Olbermann and the Rachel Maddow Show
- 2010 vs. 2009 comparisons for Anderson Cooper 360
- 2010 vs. 2009 primetime comparisons for the cable news networks
- Anderson Cooper season totals ranking worst to best ratings seasons
| P2+ | A25-54 | ||||||||||
| 2010 | 2009 | AA (000) | AA (000) | ||||||||
| DAYPART | PROGRAMS | PROGRAMS | NET | 2010 | 2009 | %Diff | 2010 | 2009 | %Diff | ||
| M-F 8P-9P | COUNTDOWN W/K.OLBERMANN | COUNTDOWN W/K.OLBERMANN | MSNBC | 1035 | 1157 | -11% | 268 | 355 | -25% | ||
| M-F 9P-10P | Rachel Maddow Show | Rachel Maddow Show | MSNBC | 951 | 1016 | -6% | 256 | 298 | -14% | ||
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| P2+ | A25-54 | |||||||||||
| 2010 | 2009 | AA (000) | AA (000) | |||||||||
| DAYPART | PROGRAMS | PROGRAMS | NET | 2010 | 2009 | %Diff | 2010 | 2009 | %Diff | |||
| M-F 10P-11P | Anderson Cooper 360 | Anderson Cooper 360 | CNN | 664 | 978 | -32% | 206 | 310 | -34% | |||
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Here's a look at overall Monday-Friday primetime performance year to year ranked worst to best:
| P2+ | P25-54 | |||||||
| AA(000) | AA(000) | |||||||
| ___________________________ | ___________________________ | |||||||
| 2010TD | 2009 | %Diff | 2010TD | 2009 | %Diff | |||
| MTWTF.. 08:00P - 11:00P | ||||||||
| CNN | 636 | 1000 | -36% | 184 | 292 | -37% | ||
| HLN | 526 | 656 | -20% | 169 | 248 | -32% | ||
| MSNBC | 870 | 953 | -9% | 249 | 302 | -18% | ||
| FOX NEWS | 2436 | 2568 | -5% | 612 | 650 | -6% | ||
| CNBC | 236 | 204 | 16% | 107 | 89 | 20% | ||
It was Coopers' worst season ever (ranked worst to best):
| P 25-54 | |||||
| AA | |||||
| Network | Period | Program | Time | Days | (000s) |
| CNN | 12/28/09-12/24/10 | Anderson Cooper 360 | 10:00P -11:00P | MTWTF__ | 206 |
| CNN | 12/27/04-12/25/05 | Anderson Cooper 360 | 10:00P -11:00P | MTWTF__ | 229 |
| CNN | 12/26/05-12/31/06 | ANDERSON COOPER 360 | 10:00P -11:00P | MTWTF__ | 271 |
| CNN | 01/01/07-12/30/07 | ANDERSON COOPER 360 | 10:00P -11:00P | MTWTF__ | 284 |
| CNN | 12/29/08-12/27/09 | ANDERSON COOPER 360 | 10:00P -11:00P | MTWTF__ | 310 |
| CNN | 12/31/07-12/28/08 | ANDERSON COOPER 360 | 10:00P -11:00P | MTWTF__ | 475 |
