MSNBC's Olbermann & Maddow Down in 2010, But Not as Down as CNN's Anderson Cooper

Categories: 1-Featured,Cable News Ratings

Written By

December 28th, 2010

It was a down year in primetime for Fox News, MSNBC and CNN, but at least Fox News can claim only single digit decreases in 2010.  MSNBC saw double digit losses with the advertiser coveted adults 25-54,  but CNN's year over year losses were twice as bad as MSNBC's.  

Rachel Maddow and Keith Olbermann both saw double digit percentage declines with adults 25-54, but Anderson Cooper's losses were more than twice that of Maddow's.

Some year-end roundup information follows, perhaps more coming next week...

Below you'll find:

  • 2010 vs. 2009 comparisons for Countdown with Keith Olbermann and the Rachel Maddow Show
  • 2010 vs. 2009 comparisons for Anderson Cooper 360
  • 2010 vs. 2009 primetime comparisons for the cable news networks
  • Anderson Cooper season totals ranking worst to best ratings seasons





P2+
A25-54

2010 2009

AA (000)
AA (000)
DAYPART PROGRAMS PROGRAMS NET 2010 2009 %Diff 2010 2009 %Diff
M-F 8P-9P COUNTDOWN W/K.OLBERMANN COUNTDOWN W/K.OLBERMANN MSNBC 1035 1157 -11% 268 355 -25%
M-F 9P-10P Rachel Maddow Show Rachel Maddow Show MSNBC 951 1016 -6% 256 298 -14%

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P2+ A25-54

2010 2009


AA (000)
AA (000)
DAYPART PROGRAMS PROGRAMS NET 2010 2009 %Diff 2010 2009 %Diff
M-F 10P-11P Anderson Cooper 360 Anderson Cooper 360 CNN 664 978 -32% 206 310 -34%

-

Here's a look at overall  Monday-Friday primetime performance year to year ranked worst to best:




P2+


P25-54



AA(000)


AA(000)


___________________________ ___________________________


2010TD 2009 %Diff
2010TD 2009 %Diff
MTWTF..  08:00P - 11:00P
CNN 636 1000 -36% 184 292 -37%
HLN 526 656 -20% 169 248 -32%
MSNBC 870 953 -9% 249 302 -18%
FOX NEWS 2436 2568 -5% 612 650 -6%
CNBC 236 204 16% 107 89 20%

It was Coopers' worst season ever (ranked worst to best):

P 25-54





AA
Network Period Program Time Days (000s)
CNN 12/28/09-12/24/10 Anderson Cooper 360 10:00P -11:00P MTWTF__ 206
CNN 12/27/04-12/25/05 Anderson Cooper 360 10:00P -11:00P MTWTF__ 229
CNN 12/26/05-12/31/06 ANDERSON COOPER 360 10:00P -11:00P MTWTF__ 271
CNN 01/01/07-12/30/07 ANDERSON COOPER 360 10:00P -11:00P MTWTF__ 284
CNN 12/29/08-12/27/09 ANDERSON COOPER 360 10:00P -11:00P MTWTF__ 310
CNN 12/31/07-12/28/08 ANDERSON COOPER 360 10:00P -11:00P MTWTF__ 475
 
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