‘The NFL on CBS’ Scores Its Highest-Rated ‘Singleheader’ in 12 Years

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via press release:


Singleheader Window Highlighted by N.Y. Jets-Chicago Bears Game Scores

Rating/Share of 15.4/30 in Metered Markets for Week 16

Highlighted by the N.Y. Jets-Chicago Bears game on Sunday, Dec. 26, THE NFL ON CBS scored the Network’s highest-rated singleheader window in 12 years as it garnered an average household rating/share in the metered markets of 15.4/30, up 29% from last year’s 11.9/24 in the singleheader window during Week 15.

Other games featured during the window included Baltimore-Cleveland, Tennessee-Kansas City, New England-Buffalo, Indianapolis-Oakland, San Diego-Cincinnati and Houston-Denver.  The previous highest-rated singleheader window for THE NFL ON CBS was a 14.3/28, highlighted by the Tennessee-Pittsburgh game (12/21/08).

Through 16 weeks of the 2010 NFL season, THE NFL ON CBS has an average household rating/share in the metered markets of 13.0/26, up 8% from last year’s 12.0/24.  The Network’s NFL pre-game show, THE NFL TODAY, has a rating/share of 2.9/7, up 7% compared to last year’s 2.7/7 after 16 weeks.

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