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TV Ratings Monday: NBC 'Chucks' it Up; 'Hawaii Five-0' Repeat Edges 'Castle' Repeat, Crushes 'Chuck' Repeat

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December 28th, 2010

Scoreboard Uni CBS ABC FOX NBC CW
Adults 18-49: rating/Share 2.0/5 1.9/5 1.6/4 1.0/3 0.8/3 0.3/1
Adults 18-34: Rating/Share 2.0/6 1.1/3 1.2/4 0.7/2 0.6/2 0.4/1
Total Viewers (million) 4.949 7.636 5.537 3.479 2.740 .876

Update: Univision won the night with adults 18-49 with a 2.0 rating for the night.  Its lineup was an hour of Eva Luna and a two hour finale for Soy Tu Dueña (its best half hour was 9:30, scoring a 2.8 rating with adults 18-49, and a 2.9 rating with adults 18-34).

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CBS won the broadcast night with adults 18-49 and total viewers, and Charlie and the Chocolate Factory fared (relatively) well for ABC.

Let there be no doubt that last night's Monday Night Football game blew away all the repeats on broadcast last night.  Also, the MNF game was simulcast on the local NBC affiliate in New Orleans and the ABC affiliate in Atlanta so look for downward revisions in the final numbers for the "Night of Chuck" on NBC and Charlie and the Chocolate Factory and the Castle repeat on ABC.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, December 27, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS How I Met Your Mother (R) 1.9/6 6.43
ABC Movie: Charlie and the Chocolate Factory (R) 1.8/5 6.24
FOX House (R) 1.2/3 4.04
NBC Chuck (R) 0.8/2 3.29
CW 90210 (R) 0.3/1 0.99
8:30 CBS Rules of Engagement (R) 1.7/5 5.52
9:00 CBS Two and a Half Men (R) 2.4/6 9.70
ABC Movie: Charlie and the Chocolate Factory (R) 1.8/5 5.60
FOX Lie To Me (R) 0.8/2 2.92
NBC Chuck (R) 0.7/2 2.60
CW Gossip Girl (R) 0.3/1 0.76
9:30 CBS Mike & Molly (R) 2.0/5 8.24
10:00 CBS Hawaii Five-0 (R) 1.7/5 7.71
ABC Castle (R) 1.5/4 5.70
NBC Chuck (R) 0.7/2 2.33

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via NBC press note:

In Late-Night Metered Markets Monday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.8/3 with an encore; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.0/3 in metered-market households with an encore) trailed CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore)

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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