CBS Primetime Adults 18-49 Average Slips Behind Last Season's

Categories: ABC TV ratings,CBS TV ratings,CW TV ratings,Fox TV ratings,NBC TV ratings

Written By

December 29th, 2010

After fourteen weeks of the 2010-11 broadcast primetime season, CBS has slipped (-1.4%) behind last season's adults 18-49 average viewership vs. the same point last season. They've been hanging around break even vs. last season, and with 21 more weeks to go, where they end up is anybody's guess.

NBC is still slightly ahead of last season's adults 18-49 average (+1.1%).

Fox is down 14.9% vs. last season in the advertiser important adults 18-49 average. That's an improvement over its season to season comparison last week, although still a dizzying drop.

Again, ABC's season to season declines are hidden behind an even worse decline for a competitor (last season it was media pincushion NBC). This season ABC is 8.0% behind last season's adults 18-49 average, which is a fraction better than the comparison last week.

The CW (+3.6%) remains ahead of last season's adults 18-49 average.

Univision continues well ahead (+12.9%) of last season's adults 18-49 average.

Notes: The CW replaced one hour of their schedule last season (10%) that was a scheduled repeat with an original series this season. NBC is spending a lot more this season in primetime after replacing 5 hours of The Jay Leno Show with mostly scripted dramas.

Note that the % increases and declines calculated for the chart above use the average total viewership and the average adults 18-49 viewership, NOT the adults 18-49 ratings rounded to a single digit past the decimal point.

Broadcast network primetime season ratings overall: My calculation (using Nielsen data) of the average adults 18-49 ratings season to date for the 5 English broadcast networks is 4.9% below the season to date ratings average through the same week of the 2009-10 season.

Season to Date Ratings

CBS maintains its lead in primetime adults 18-49 ratings for the season averaging a 3.1 rating. Fox is  in second place with a 2.8 rating average. NBC is in third with a 2.7 rating average. ABC remained in 4th place for the adults 18-49 demo with a 2.6 rating average. ABC's stay in fourth isn't likely to be permanent this season though, look for it to close the gap with NBC after football season ends.

CBS remains well ahead in the press release friendly season to date average viewership.

Each rating point is a percentage of the US TV population in that demographic group. A 1.0 adults 18-49 rating equals 1.315 million adults 18-49

The network's average viewership is charted in millions of viewers, just like we report all other average viewership information on the site, and adults 18-49 is charted as ratings points. Note the units (million viewers on the left, rating on the right) below the bars.

Note that these season average ratings are "Most Current" measurements which are Live+7 day DVR viewing when available (2+ weeks after airdate), combined with LIve+Same Day DVR viewing for the most recent 2 weeks.

You can see past week's broadcast network primetime season to date TV ratings results here.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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