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ESPN Towers Over Cable, Beats Most Broadcasters, In Week's Primetime Ratings

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December 29th, 2010

With one of the top Monday Night Football telecasts of all time, plus the continuing college football bowl season, ESPN towered over the cable primetime  competition, and most broadcast networks last week. ESPN's 18-49 primetime average last week works out to a 1.7 adults 18-49 rating, better than every broadcast network except Fox. ESPN's average primetime viewership was behind CBS's, effectively tied with Fox, and ahead of NBC and ABC (and, of course, the CW).

Folks hoping for ESPN to move off the top spot don't have too much longer to wait, Monday Night Football is now over for the season, and the college bowl games on ESPN wrap up on January 10.

Nickelodeon remained comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of December 20-26, 2010

Network (000s)
ESPN 5,240
USA 3,232
DSNY 2,717
FAM 2,259
TNT 2,169
TBSC 2,149
NFLN 1,959
HIST 1,828
NAN 1,805
A&E 1,473
FX 1,401
LIFE 1,379
HALL 1,343
FOXN 1,272
SYFY 1,221
TOON 1,170
TVLD 1,135
SPK 1,120
CMDY 1,119
AMC 1,112
TRU 1,078
HGTV 1,069
DISC 1,048
TLC 1,038
FOOD 986

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 2,261
USA 1,359
TBSC 1,135
TNT 945
NFLN 923
FAM 916
HIST 774
A&E 764
FX 732
DSNY 720
CMDY 603
SPK 541
DISC 536
TRU 520
SYFY 507
BRAV 485
NAN 480
LIFE 466
FOOD 462
TLC 445
MTV 406
TVLD 399
BET 368
EN 366
AMC 349

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,360
DSNY 1,928
USA 1,693
NAN 1,638
ESPN 1,603
ADSM 1,403
TNT 1,371
FAM 1,282
TBSC 1,243
TOON 1,201
A&E 903
FX 889
HIST 881
FOXN 865
TRU 778
LIFE 765
SPK 763
DISC 709
HALL 691
TVLD 679
HGTV 666
AMC 663
FOOD 636
SYFY 598
CMDY 551

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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