Second Season Premiere of truTV’s ‘Hardcore Pawn’ Averages over 2 Million; Sets Series Highs With Adults 18-49, 18-34
via press notes:
truTV’s HARDCORE PAWN, which takes viewers inside of one of the nation’s largest pawn shops, rang in big numbers for the series’ second-season premiere last night. Back-to-back episodes at 10 and 10:30 p.m. outdelivered the show’s record-setting Aug. 16 launch. HARDCORE PAWN also gave truTV a victory as cable’s #1 entertainment network in delivery of men 18-49 for the 10 p.m. hour, with a second-place finish among adults 18-49.
Last night’s second-season premiere of HARDCORE PAWN at 10 p.m. delivered an outstanding 2,032,000 viewers, up 2% over the series launch, which holds the record as truTV’s biggest series debut of all time. Growth among key demos was considerably stronger, with the episode delivering 1,125,000 adults 18-49, up 16% over the series premiere, and 638,000 men 18-49, up 12% over the series premiere.
The 10:30 p.m. episode built on the success of its lead-in with 2,104,000 viewers; 1,135,000 adults 18-49; and 672,000 men 18-49.
Last night’s episodes of HARDCORE PAWN scored series-best deliveries among adults 18-34 and adults 18-49.