Driven by a Strong Slate of Repeat Comedies, ABC Ranks No. 1 on Wednesday
via press notes:
With back-to-back comedy repeats throughout the night, ABC finished #1 in Adults 18-49, while also besting its broadcast rivals in A18-34 and key Women demos (W18-34/W18-49). Last night’s repeat line-up produced significantly improved year-to-year returns for ABC, jumping by 28% in Total Viewers and by 42% in Adults 18-49 over the same night last year (12/30/09).
Growing week to week, ABC’s repeat airing of The Middle ranked #1 at 8pm in Adults 18-49, beating out NBC’s original Undercovers by 70% in the half hour. The Middle generated its 2nd-biggest-ever repeat audience on the night.
ABC’s repeat freshman Better with You won the 8:30pm half hour in Adults 18-49, topping original programming on NBC (Undercovers) by 67%. In addition, Better with You defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
Surging from its lead-in (+17% in Total Viewers/+33% in Adults 18-49), ABC’s replay Modern Family led the 9pm half hour in Adults 18-49. In Total Viewers, Modern Family outdelivered its year-ago performance for the 14th consecutive telecast this season and for the 12th time in 14 weeks in Adults 18-49. The 9:30pm replay of Modern Family finished as the No. 1 TV show on Wednesday in Adults 18-49, marking the 2nd straight week the repeat ABC comedy topped its network rivals. In fact, with the two replays of Modern Family, ABC claimed the night’s top 2 programs in Adults 18-49.