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TV Ratings Wednesday: 'Undercovers' Hits Series Lows; 'Modern Family' Repeat Tops Night, Leads ABC to Win

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December 30th, 2010

Scoreboard ABC CBS Uni NBC FOX CW
Adults 18-49: rating/Share 1.7/5 1.6/5 1.3/4 1.2/3 0.9/3 0.5/1
Adults 18-34: Rating/Share 1.2/4 1.0/4 1.3/5 0.8/3 0.7/2 0.5/2
Total Viewers (million) 5.056 7.584 3.265 5.255 3.865 1.350

Last night, everything besides Undercovers was a repeat, but that wasn't good news for Undercovers.  With the show already canceled, there's no point in picking on the series low performance of a holiday burn-off episode.  If it's any consolation (it shouldn't be) Undercovers was up 6% in total viewers versus last week.

ABC ran with three hours of comedy repeats led by Modern Family in the 9pm hour with the repeat at 9:30p garnering the best adults 18-49 rating of the night with a 2.2.  ABC won the night with adults 18-49 and CBS tallied the most total viewers.

Those obsessed with retention who aren't on holiday can get their claws out for the performance of Cougar Town's repeats.  But I hope they'll at least spread some love and weigh-in on the special airing of a repeat of NCIS: Los Angeles at 8pm and shower the Criminal Minds repeat performance with love for building so well on its lead-in.   Of course, that sort of praise will present some issues with Law & Order: SVU -- its repeat built 60% on a repeat of...itself!

Late-night results are below the primetime data.

Overnight ratings for Wednesday, December 29, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Middle (R) 1.7/5 6.40
CBS NCIS: Los Angeles (R) 1.3/4 6.94
FOX Human Target (R) 1.0/3 3.94
NBC Undercovers 0.9/3 4.46
CW Hellcats (R) 0.5/2 1.51
8:30 ABC Better With You (R) 1.5/4 5.22
9:00 CBS Criminal Minds (R) 2.0/6 9.28
ABC Modern Family (R) 2.0/6 6.13
NBC Law & Order: SVU (R) 1.0/3 4.52
FOX Human Target (R) 0.9/3 3.79
CW Hellcats (R) 0.5/1 1.19
9:30 ABC Modern Family (R) 2.2/6 6.08
10:00 NBC Law & Order: SVU (R) 1.6/5 6.79
CBS The Defenders (R) 1.4/4 6.53
ABC Cougar Town (R) 1.5/4 3.68
10:30 ABC Cougar Town (R) 1.2/4 2.82

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2 with an encore)

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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