via press release:
|WINTER CLASSIC PROGRAMMING CHANGE|
2011 BRIDGESTONE NHL WINTER CLASSIC MOVING TO PRIMETIME WITH 8 P.M. ET START TIME DUE TO WEATHER
ADDITIONAL WINTER CLASSIC PROGRAMMING TO FILL ORIGINAL 1-4 P.M. ET WINDOW
|NEW YORK – December 31, 2010 – Due to expected steady rain throughout tomorrow afternoon, the NHL has announced that the start time of the 2011 Bridgestone NHL Winter Classic will change from 1 p.m. ET to 8 p.m. ET. NBC Sports will still fill the original Winter Classic programming window of 1-4 p.m. ET with Winter Classic content such as live interviews and taped coverage of previous Winter Classics.
NBC SPORTS’ UPDATED NEW YEAR’S DAY PROGRAMMING
1-4 p.m. ET Winter Classic Programming
4-6 p.m. ET ADT Skills Challenge (golf)
8 p.m. ET 2011 Bridgestone NHL Winter Classic
OFFICIAL NHL STATEMENT: The National Hockey League announced today the 2011 Bridgestone NHL Winter Classic will change the original 1 p.m. (ET) start time on New Year's Day to 8 p.m. (ET). The decision was based on the latest meteorological reports, which have advised an approaching front of potentially steady rain expected to fall through the afternoon and taper off by early evening, and after consultation with the Pittsburgh Penguins, the Washington Capitals, national broadcast partners (NBC, CBC, RDS), the Pittsburgh Steelers, the National Hockey League Players' Association, and local officials.
We have been further advised that cooler and drier air conditions are expected in the evening with the passing of the front. The NHL feels that it was important to make this announcement at this time so as to minimize the inconvenience to all parties associated with the event, especially our fans.
All 2011 Bridgestone NHL Winter Classic tickets will continue to be honored and all ticket holder agreement language remains unchanged.
About NBC Sports
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.
NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.