History, MTV & Investigation Discovery Lead 2010 Cable Net Viewership Gainers

Categories: 1-Featured,Cable TV,TV Ratings Reference

Written By

January 2nd, 2011


Lead by Pawn Stars, American Pickers, IRT: Deadliest Roads, and Swamp People History added the most viewership of any cable network, both in primetime and total day, during 2010.

If you're looking for the list of cable network viewership losers, look here.


Top primetime (8-11pm) average viewership gains 2009 to 2010:

Rank Net 2010 Avg. Viewership (000) 2009 Avg. Viewership (000) Gain
1 History 1642 1219 423
2 MTV 979 806 173
3 Investigation Discovery 369 224 145
4 Nick Jr 780 661 119
5 TV Land 833 717 116
6 ESPN 2400 2303 97
7 EN 678 598 80
8 Bravo 874 795 79
9 ABC Family 1441 1363 78
10 Nick Toons 298 233 65
11 Cartoon 1359 1302 57
12 Science 243 190 53
13 Oxygen 476 427 49
14 AMC 1092 1044 48
15 Disney 2576 2533 43
16 TNNK 215 174 41
17 TLC 1105 1070 35
18 NFL Network 258 224 34
19 RFD 136 102 34
20 truTV 1127 1094 33
21 TV1 211 181 30
22 BBCA 161 132 29
23 HGTV 1226 1200 26
24 Food Network 1144 1118 26
25 Military 154 129 25

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Top total day (24 hr.) average viewership gains 2009 to 2010:

Rank Net 2010 Avg. Viewership (000) 2009 Avg. Viewership (000) Gain
1 History 830 717 113
2 Investigation Discovery 287 175 112
3 Adult Swim 1186 1100 86
4 ESPN 1083 1004 79
5 Nick at Nite 1598 1521 77
6 TNT 1337 1260 77
7 Disney 1723 1655 68
8 Nick Jr 558 490 68
9 Nickelodeon 2271 2204 67
10 MTV 545 481 64
11 Cartoon 1104 1054 50
12 E! 423 379 44
13 HGTV 688 645 43
14 Travel 268 230 38
15 Nick Toons 193 155 38
16 TNNK 178 140 38
17 Science 149 118 31
18 WGNA 279 249 30
19 Bravo 409 382 27
20 HI 127 106 21
21 TV Land 571 551 20
22 APL 359 339 20
23 Galavision 109 89 20
24 Military 106 86 20
25 Weather Ch. 255 237 18

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All are individual broadcast “Most Current” measurement, which are Live+7 Day Ratings for most shows except the late December football games, for which they are Live + Same Day ratings.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

While different cable networks target different age/gender demographics for advertising sales, I figured the best way to show overall annual gains/losses was via average viewership changes. Doing gainers and losers lists for each demo group we have numbers for would prove ungainly.

 
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