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TV Ratings Saturday: Primetime NHL Winter Classic Leads NBC To New Year Win with Young Adults

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January 2nd, 2011

Scoreboard NBC FOX CBS ABC
Adults 18-49 Rating/Share 1.8/5 1.6/5 1.2/3 0.9/3
Total Viewers (million) 4.56 4.77 6.14 3.14

Due to the nature of live sports programming the ratings for NBC (NHL Hockey) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Go Caps!   Rainy weather in Pittsburgh forced the NHL to move the outdoor NHL Winter Classic to primetime.  That move gave NBC victory with the advertiser coveted adults 18-49 on the first night of 2011.

CBS won the night with total viewers, and Fox, which was second place with adults 18-49 also averaged more viewers than the Winter Classic, but look for the hockey numbers to go up in the finals once time zone adjustments for Mountain and Pacific time zones are made.

ABC was last in both adults 18-49 and viewers with a mini-marathon of V repeats.

I haven't seen the numbers for last nights Fiesta Bowl on ESPN (or any New Year's Day programming) yet, but will post them when I do.

Broadcast primetime ratings for Saturday, January 1, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC NHL Winter Classic: Caps at Penguins 1.8/5 4.46
FOX COPS (R) 1.4/4 4.32
CBS CSI: Miami (R) 0.9/3 5.49
ABC V (R) 0.8/2 3.07
8:30 FOX COPS (R) 1.7/5 5.11
9:00 NBC NHL Winter Classic: Caps at Penguins 1.8/5 4.35
FOX America's Most Wanted 1.7/5 4.82
CBS 48 Hours Mystery (R) 1.1/3 5.92
ABC V (R) 0.9/2 3.09
10:00 NBC NHL Winter Classic: Caps at Penguins 1.8/5 4.57
CBS 48 Hours Mystery (R) 1.5/4 7.00
ABC V (R) 1.0/3 3.27
8:00 NBC NHL Winter Classic: Caps at Penguins 1.6/5 4.35
8:30 1.9/5 4.57
9:00 1.7/5 4.28
9:30 1.8/5 4.41
10:00 1.8/5 4.57
10:30 1.8/5 4.58

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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