Brad Womack's second go 'round at being The Bachelor begins tonight. Some would call him the "most hated" of the past bachelors. I've never seen the show, so I couldn't say.
Last season's premiere of The Bachelor (1/4/10) drew 9.541 million viewers and a 3.3 adults 18-49 rating. Last year's premiere faced the Fiesta Bowl on Fox, tonight it faces the Orange Bowl on ESPN. Factor that in as you will.
Will the extra hate provide some extra ratings?