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TV Ratings Sunday: 'Sunday Night Football' Finishes On Top, 'Desperate Housewives' Up, 'Brothers & Sisters' Down

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January 3rd, 2011

Scoreboard NBC FOX ABC CBS Uni
Adults 18-49: rating/Share 5.1/13 3.4/9 2.7/7 2.4/6 0.7/2
Adults 18-34: Rating/Share 3.8/11 3.1/9 2.0/6 1.6/5 0.7/2
Total Viewers (million) 14.280 8.580 9.407 11.275 1.791

Due to the nature of live sports programming the ratings for NBC (NFL Football) and CBS and Fox (NFL Overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the weak NFC West matchup of Seahawks v. Rams, Sunday Night Football and NBC finished on top of the adults 18-49 ratings on Sunday night. Even with all animated repeats, the early big NFL ratings boost put Fox in second place for adults 18-49 on the night.

ABC's line up generally recovered from its last new episodes in December. America's Funniest Home Videos rose 11% (vs. 12/5) to a 2.1 adults 18-49 rating, while Extreme Makeover: Home Edition increased 13% (vs. 12/12) to a 2.7 rating. Desperate Housewives was up 6% (vs. 12/12) to a 3.8 rating. Only Brothers & Sisters failed to join in the party, falling 4% (vs. 12/12) to a 2.4 adults 18-49 rating.

Best to wait for the final ratings out tomorrow to compare the Sunday Night Football ratings, but in the preliminary numbers Sunday Night Football: St. Louis Rams vs. Seattle Seahawks posted a 5.7 adults 18-49 rating from 8:30-11p, down from last Tuesday's rescheduled matchup (Vikings vs. Eagles), which delivered an 7.3 rating from 8-11p in the Fast Nationals before rising to a 8.1 rating from 8:07-11:22p in the Finals.

CBS primetime was delayed 16 minutes in the Eastern & Central time zones by an NFL overrun, so their schedule and the preliminary ratings results below are scrambled. Again, I'd wait for the final ratings before drawing any conclusions.

Broadcast primetime ratings for Sunday, January 2, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 FOX NFL Football 6.7 18 18.774
CBS NFL overrun/60 Minutes 3.4 9 14.486
NBC Football Night In America 2.8 7 8.628
ABC America's Funniest Home Videos 1.7 5 7.136
7:30 NBC Football Night In America 3.9 10 10.826
FOX The OT 3.6 10 10.022
ABC America's Funniest Home Videos 2.5 7 9.279
CBS 60 Minutes 2.0 5 12.651
8:00 NBC Football Night / Sunday Night Football 5.5 14 15.813
FOX The Simpsons -R 2.7 7 6.248
ABC Extreme Makeover: Home Edition 2.5 6 8.770
CBS 60 Min/CSI: Miami 2.0 5 11.724
8:30 NBC Sunday Night Football (Seahawks v. Rams) 6.0 15 16.718
ABC Extreme Makeover: Home Edition 2.9 7 9.920
CBS CSI:Miami 2.2 5 10.547
FOX The Cleveland Show -R 2.2 6 4.984
9:00 NBC Sunday Night Football (Seahawks v. Rams) 5.8 14 16.372
ABC Desperate Housewives 3.8 9 12.245
CBS CSI:Miami / Undercover Boss 2.8 7 11.954
FOX Family Guy -R 2.6 6 5.564
9:30 NBC Sunday Night Football (Seahawks v. Rams) 5.3 13 14.908
ABC Desperate Housewives 3.8 9 11.961
CBS Undercover Boss 3.0 7 11.630
FOX Family Guy -R 2.7 7 5.889
10:00 NBC Sunday Night Football (Seahawks v. Rams) 5.7 15 15.641
ABC Brothers & Sisters 2.5 7 8.234
CBS Undercover Boss/CSI: Miami -R 2.4 6 9.738
10:30 NBC Sunday Night Football (Seahawks v. Rams) 5.8 16 15.335
ABC Brothers & Sisters 2.3 6 7.712
CBS CSI: Miami -R 1.8 5 7.471

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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