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TV Ratings Monday: 'The Bachelor' Premieres Down; Entire CBS Line Up & 'Castle' Return Up

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January 4th, 2011

Scoreboard CBS ABC Uni FOX NBC CW
Adults 18-49: rating/Share 3.6/9 2.7/7 1.6/4 1.3/3 0.9/2 0.4/1
Adults 18-34: Rating/Share 2.3/7 2.2/6 1.7/5 1.0/3 0.7/2 0.4/1
Total Viewers (million) 11.648 9.206 4.245 4.327 2.682 0.934


The 15th season premiere of The Bachelor came in below its 14th season start, while the entire returning CBS line up ratings increased and easily topped the adults 18-49 ratings for the night. Univision finished third for adults 18-49 ahead of repeat line ups from NBC and Fox.

The Bachelor's 2.9 adults 18-49 rating was down 12% from last season's premiere 3.3 adults 18-49 rating (1/4/10) and the show's second lowest premiere ever. Our readers polled results nailed it. At 10pm, Castle recovered from its season low 1.9 rating on 12/6/10, up 26% to a 2.4 adults 18-49 rating. That's still Castle's second lowest rating of the season.

CBS's entire line up was up in the ratings in its 2011 return vs. their last original episodes on 12/13/10. How I Met Your Mother's 3.9 adults 18-49 rating was up 8%, while Rules of Engagement increased 6% to a 3.4 rating. Two and a Half Men was up 10% to a 4.6 rating, and Mike & Molly grew 3% to a 3.7 rating. Hawaii Five-0 found a bit more traction, up 4% to a 2.9 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, January 3, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS How I Met Your Mother 3.9 11 10.374
ABC The Bachelor 2.6 7 8.870
FOX HOUSE - R 1.4 4 4.664
NBC CHUCK - R 0.8 2 2.855
CW 90210 - R 0.5 1 1.171
8:30 CBS Rules of Engagement 3.4 9 9.907
ABC The Bachelor 2.8 7 8.911
FOX HOUSE - R 1.5 4 4.883
NBC CHUCK - R 0.7 2 2.211
CW 90210 - R 0.4 1 1.051
9:00 CBS Two and a Half Men 4.6 11 15.340
ABC The Bachelor 3.0 7 8.899
FOX Lie To Me - R 1.1 3 3.876
NBC THE Biggest Loser:  WHERE ARE THEY NOW -R 0.9 2 2.694
CW Gossip Girl - R 0.3 1 0.795
9:30 CBS MIKE & MOLLY 3.7 9 12.594
ABC THE BACHELOR 3.1 8 9.335
FOX Lie To Me - R 1.1 3 3.885
NBC THE Biggest Loser:  WHERE ARE THEY NOW -R 1.0 2 2.656
CW Gossip Girl - R 0.3 1 0.719
10:00 CBS Hawaii Five-0 2.9 8 10.907
ABC Castle 2.5 7 9.723
NBC THE Biggest Loser:  WHERE ARE THEY NOW -R 1.2 3 3.044
10:30 CBS Hawaii Five-0 2.8 8 10.764
ABC Castle 2.3 7 9.497
NBC THE Biggest Loser:  WHERE ARE THEY NOW -R 1.0 3 2.635

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via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.8/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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