Univision Starts 2011 as the #3 Broadcast Network In Overall Primetime, Beating ABC, CBS and CW, Among ALL Adults 18-34

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via press release:

Univision Starts 2011 as the #3 Broadcast Network In Overall Primetime, Beating ABC, CBS and CW, Among ALL Adults 18-34

Univision Highlights – NPM Broadcast Prime Week of 12/27/10

•     Univision began the first week of 2011 as the #3 ranked broadcast network in overall prime among Adults 18-34 (825,000), beating ABC, CBS and CW.  Additionally, Univision was the #2 broadcast network in primetime among Kids 2-11 (444,000) and ranked #5 among Total Viewers 2+ (3.1 million), Adults 18-49 (1.6 million) and Teens 12-17 (155,000).

•       Last week, Univision out-delivered ABC, CBS, NBC or FOX on 6 out of 7 nights among Adults 18-34 and Teens 12-17, on 5 out of 7 nights among Adults 18-49 and on 2 out of 7 nights among Total Viewers 2+.

•     For the week, Univision had 7 of the Top 30 programs among Adults 18-34.

•     In the first week of 2011, Univision reported growth in overall primetime versus the comparable week last year among Total Viewers 2+ (+2%), Adults 18-49 (+5%) and Adults 25-54(+7%).

•     Last Monday night’s much-anticipated grand finale of Univision’s primetime hit “Soy Tu Dueña” (Woman of Steel) at 9pm reached 9.4 million Total Viewers 2+ who tuned in to all or part of the program.  Delivering its highest-ranked telecast since its premiere, the finale of “Soy Tu Dueña” (Woman of Steel) averaged 7.3 million total viewers 2+, 4.0 million Adults 18-49, 2.1 million Adults 18-34 and 2.5 million Person 12-34.

•     On Monday night, Univision was the #1 Broadcast Network in primetime among all Adults 18-49 (3.0 million), Adults 18-34 (1.5 million), Persons 12-34 (1.8 million) and Teens 12-17 (249,000), beating ABC, CBS, NBC, FOX and CW.

•     Last Monday, Univision aired the Top 3 programs among All Adults 18-34 and Persons 12-34 on broadcast television with #1 “Soy Tu Dueña” (finale), #2 “Soy Tu Dueña: La Gran Noche” (special) and #3 “Eva Luna.”

•     Univision also captured the #1 broadcast network position on two consecutive nights, Wednesday (1.0 million) and Thursday (973,000), among Adults 18-34; beating its closest competitor ABC by +25% and NBC by +22%, respectively.

•     On Thursday night, Univision’s 8pm novela “Eva Luna” was the #1 most-watched program on broadcast television during primetime among Adults 18-34 (1.1 million).

•     Univision’s Sunday night, “El Gran Show” (The Big Show) averaged 1.8 million Total Viewers 2+, 940,000 Adults 18-49 and 548,000 Adults 18-34; depending on the demographic the game show garnered audience increases of +9% to +19% versus its prior week performance.

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