via press release:
“BAD GIRLS CLUB” RETURNS TO HOLLYWOOD ON MONDAY, JANUARY 10 AT 9PM ET/PT
“BAD GIRLS CLUB” RETURNS TO HOLLYWOOD WITH A NEW NIGHT; SEASON PREMIERE MONDAY, JANUARY 10 AT 9PM ET/PT
“Bad Girls” Return to http://www.OxygenLive.com For the Launch of OxygenLive: Obsessed With Enhanced Viewer Experience
NEW YORK, January 6, 2011 – The “Bad Girls” are back in Hollywood but this time on a new night as Oxygen debuts the new season of network’s popular series “Bad Girls Club,” on Monday, January 10 at 9 PM ET/PT. Also this week, Oxygen Media will be launching OxygenLive: Obsessed, an enhanced version of Oxygen’s award winning real-time water cooler, OxygenLive.com. The experience will feature a live companion show that will stream before, during and after the linear show.
Coming off of the “Bad Girls Miami” reunion show which drew in more than two million total viewers and was the most watched “Bad Girls Club” telecast of the season among total viewers (2.075 MM), W18-49 (1.059 MM) and W18-34 (827,000), Season 6 won’t disappoint the loyal “Bad Girls Club” fans that have come out in droves to support the show with more than 2 million Facebook fans. This season, with the help of its online community, “Bad Girls Club” will be out in force on Twitter with its new hash tag #UpToNoGood.
In the season’s first episode, the drama begins before the “Bad Girls” have even settled into the house. With seven personalities all trying to assert their position, tension runs high and alcohol starts flowing. As the first night in the house comes to an end, Jade returns from the club ready to fight anyone who stands in her way and Nikki proves to welcome the challenge. After one night can the girls handle the drama that comes with being in the “Bad Girls Club?”
Launching during the “Bad Girls Club” premiere episode, OxygenLive: Obsessed will kick off with a live video event hosted by Bad Girls alum and fan favorite, Tanisha. Fans will be treated to a pre-during-after show with past and present “Bad Girls Club” cast members and will be able to interact with the girls on OxygenLive via Twitter (#UpToNoGood) and Facebook. This season, “Bad Girls” return to OxygenLive.com when fan favorites along with new cast members participate – Tanisha (season two), Lea (season five), Jade, Char and Nikki (new season) will host on the east coast while Kristen (season five) will host on the west coast.
“Bad Girls Club” is produced by Bunim-Murray Productions.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including “Bad Girls Club,” “Hair Battle Spectacular,” and “Tori & Dean: Home Sweet Hollywood,” the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including http://www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 76 million homes, and can be found online and on mobile devices at http://www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.