Investigation Discovery Rings In The New Year With Ratings Bang; Delivers Best Week Ever
via press release:
INVESTIGATION DISCOVERY RINGS IN THE NEW YEAR WITH RATINGS BANG
ID Delivers Best Week Ever, Ranks Among Top 25
Driven by new record breaking episodes of Disappeared, Deadly Women and On The Case with Paula Zahn, ID delivered its best week ever (12/27/10-1/2/11) in prime among P2+ (534k), HH (426k), P25-54 (272k), W25-54 (171k) and W18-49 (148k), ranking #26 for the week among all ad-supported cable networks in W25-54 and #28 in P25-54, besting Oxygen, National Geographic Channel and We in both demos.
Additionally, ID, available in 70 million homes, ranked among the Top 25 in W25-54 delivery on the following nights: Mon (#23) Tue (#25), Sat (#21) and Sun (#25), and #24 in P25-54 on Sun.
Disappeared (Mon) delivered ID’s best telecast ever in P25-54 delivery (428k), Deadly Women scored ID’s best night ever in W25-54 (226k) and W18-49 (243k) delivery and On the Case with Paula Zahn (Sun) garnered ID’s best night ever in P25-54 (335k) and HH (577k) delivery.