Like most awards shows, the People's Choice Awards ratings have seen better days. Ignoring the 2008 writers strike dip year, they seem to have settled around 10 million average viewers. I'd expect something similar for tonight's broadcast.
People's Choice Awards Ratings, 1975-2010:
| Day | Date | Time | Network | HH rating | HH Share | Households | Viewers |
| WED | *1/06/2010 | 9:00PM-11:01PM | CBS | 6.8 | 11 | 7,828,000 | 10,814,000 |
| WED | *1/07/2009 | 9:00PM-11:01PM | CBS | 6.0 | 10 | 6,915,000 | 9,407,000 |
| TUE | *1/08/2008 | 9:00PM-11:00PM | CBS | 4.2 | 7 | 4,725,000 | 5,956,000 |
| TUE | *1/09/2007 | 9:00PM-11:00PM | CBS | 7.6 | 12 | 8,461,000 | 11,329,000 |
| TUE | * 1/10/2006 | 9:00PM-11:00PM | CBS | 6.7 | 10 | 7,411,000 | 9,750,000 |
| SUN | 1/9/05 | 9:00PM-11:00PM | CBS | 6.8 | 10 | 7,474,000 | 9,892,000 |
| SUN | 1/11/04 | 9:00PM-11:00PM | CBS | 9.0 | 14 | 9,762,000 | 13,890,000 |
| SUN | 1/12/03 | 9:08PM-11:08PM | CBS | 10.0 | 16 | 10,627,000 | 14,664,000 |
| SUN | 1/13/02 | 9:03PM-11:03PM | CBS | 10.1 | 16 | 10,655,000 | 15,197,000 |
| SUN | 1/7/01 | 9:00PM-11:00PM | CBS | 9.7 | 15 | 9,956,000 | 14,607,000 |
| SUN | 1/9/00 | 9:12PM-11:12PM | CBS | 10.3 | 16 | 10,362,000 | 15,394,000 |
| SUN | 1/10/99 | 9:00PM-11:00PM | CBS | 12.9 | 20 | 12,815,000 | 19,579,000 |
| SUN | 1/11/98 | 9:00PM-11:00PM | CBS | 11.8 | 18 | 11,603,000 | 17,296,000 |
| SUN | 1/12/97 | 9:00PM-11:00PM | CBS | 13.1 | 20 | 12,690,000 | 18,933,000 |
| SUN | 3/10/96 | 9.00PM-11.00PM | CBS | 10.7 | 18 | 10,248,000 | 14,673,000 |
| SUN | 3/5/95 | 9.00PM-11.00PM | CBS | 13.3 | 22 | 12,688,000 | 18,766,000 |
| TUE | 3/8/94 | 9.00PM-11.02PM | CBS | 12.9 | 20 | 12,152,000 | 18,213,000 |
| TUE | 3/9/93 | 9.00PM-11.00PM | CBS | 13.9 | 22 | 12,941,000 | 19,505,000 |
| TUE | 3/17/92 | 9.00PM-11.00PM | CBS | 13.1 | 22 | 12,065,000 | 18,622,000 |
| MON | 3/11/91 | 9.00PM-11.07PM | CBS | 15.3 | 25 | 14,240,000 | 22,228,640 |
| SUN | 3/11/90 | 9.00PM-11.00PM | CBS | 14.9 | 24 | 13,720,000 | 21,609,000 |
| SUN | 3/12/89 | 9.00PM-11.00PM | CBS | 19.6 | 31 | 17,720,000 | 27,129,320 |
| SUN | 3/13/88 | 9.00PM-11.06PM | CBS | 20.1 | 31 | 17,810,000 | 28,620,670 |
| SUN | 3/15/87 | 9.00PM-11.00PM | CBS | 18.7 | 28 | 16,340,000 | 25,588,440 |
| TUE | 3/11/86 | 9.00PM-11.00PM | CBS | 17.4 | 28 | 14,950,000 | 24,204,050 |
| THU | 3/14/85 | 9.00PM-11.00PM | CBS | 19.2 | 31 | 16,300,000 | 25,216,100 |
| THU | 3/15/84 | 9.00PM-11.02PM | CBS | 22.4 | 36 | 18,770,000 | 30,501,250 |
| THU | 3/17/83 | 9.00PM-11.00PM | CBS | 22.2 | 36 | 18,490,000 | 29,454,570 |
| THU | 3/18/82 | 9.00PM-11.00PM | CBS | 18.0 | 29 | 14,670,000 | 22,313,070 |
| THU | 3/5/81 | 9.00PM-11.00PM | CBS | 23.0 | 36 | 17,890,000 | 29,196,480 |
| THU | 1/24/80 | 9.00PM-11.15PM | CBS | 24.3 | 38 | 18,540,000 | 31,555,080 |
| THU | 3/8/79 | 9.00PM-11.06PM | CBS | 19.3 | 31 | 14,380,000 | NA |
| MON | 2/20/78 | 9.00PM-11.00PM | CBS | 21.4 | 32 | 15,600,000 | NA |
| THU | 2/10/77 | 9.00PM-11.08PM | CBS | 26.7 | 44 | 19,010,000 | 35,320,580 |
| THU | 2/19/76 | 9.00PM-11.10PM | CBS | 22.7 | 37 | 15,800,000 | 31,979,200 |
| TUE | 3/4/75 | 9.00PM-11.00PM | CBS | 26.3 | 41 | 18,020,000 | NA |
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Note: The first nationally televised People's Choice Awards was in 1975.
* Live +Same Day Viewing Estimates On This Page Include DVR Playback On The Same Day, Defined As 3AM-3AM
Source: NTI Pocketpieces, Nielsen Audience Composition Reports and Nielsen Galaxy Explorer
Copyright 2010 The Nielsen Company
