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TV Ratings Tuesday: 'V' Returns Weak, 'Live To Dance' OK, 'Biggest Loser' Premiere Down Sharply, 'Parenthood' Up

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January 5th, 2011

Scoreboard NBC CBS ABC FOX Uni CW
Adults 18-49: rating/Share 2.9/8 2.2/6 1.7/5 1.5/4 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.2/7 1.4/4 1.1/3 1.4/4 1.5/5 0.4/1
Total Viewers (million) 7.835 10.228 6.162 4.258 3.834 .925


The Visitors of V found as many 18-49 viewers on their return as they had when the last left us last May, while Biggest Loser premiered down sharply from last January's debut.

On ABC, V's 2.1 adults 18-49 rating was the same as its season finale episode on 5/18/10, but down 60% from its series debut on 11/3/09. That doesn't bode well for The Visitors continuing stay on television. (although that turned out to be better than our reader poll anticipated) Earlier, No Ordinary Family's 1.9 rating was even with its last original episode on 12/7/10. That's not going to save the show. Detroit 1-8-7 drew a series low 1.2 adults 18-49 rating on its way to the television boneyard.

The premiere of CBS's Live To Dance with Paula Abdul scored a 2.4 adults 18-49 rating, that's about what new episodes of Old Christine and Gary Unmarried were doing last season before they faced American Idol.

Biggest Loser: Couples scored a lowest ever for a spring premiere 3.3 adults 18-49 rating, down 28% from its Jan 2010 premiere 4.6 adults 18-49 rating. Parenthood's 2.3 adults 18-49 rating was up 21% vs. its last new episode in late November.

Fox's Million Dollar Money Drop also looks to have overstayed its very short welcome, dropping 24% vs its last 9pm telecast to just a 1.3 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, January 4, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 NBC THE Biggest Loser:  COUPL 2.8 8 8.152
CBS Live To Dance 2.5 7 10.554
ABC No Ordinary Family 1.9 5 6.957
FOX Glee  - R 1.8 5 4.843
CW One Tree Hill - R 0.4 1 1.114
8:30 NBC THE Biggest Loser:  COUPL 3.1 8 8.377
CBS Live To Dance 2.4 6 10.080
ABC No Ordinary Family 1.8 5 6.542
FOX Glee  - R 1.6 4 4.600
CW One Tree Hill - R 0.3 1 0.933
9:00 NBC THE Biggest Loser:  COUPL 3.6 9 9.391
CBS Live To Dance 2.3 6 10.013
ABC V 2.1 5 6.576
FOX Million Dollar Money Drop 1.2 3 3.525
CW Life Unexpected - R 0.3 1 0.859
9:30 NBC THE BIGGEST LOSER:  COUPL 3.5 9 9.032
CBS Live To Dance 2.5 6 10.256
ABC V 2.1 5 6.576
FOX Million Dollar Money Drop 1.4 4 4.065
CW Life Unexpected - R 0.3 1 0.794
10:00 NBC PARENTHOOD 2.4 6 6.215
CBS NCIS - R 1.8 5 10.149
ABC Detroit 1-8-7 1.3 3 5.258
10:30 NBC PARENTHOOD 2.2 6 5.845
CBS NCIS - R 1.7 5 10.318
ABC Detroit 1-8-7 1.2 3 5.060

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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