Telefutura Welcomes The New Year As The #2 Spanish-Language Network In Spanish-Language Prime And Broadcast Prime

Categories: Network TV Press Releases

Written By

January 6th, 2011

via press release:

TELEFUTURA WELCOMES THE NEW YEAR AS THE #2 SPANISH-LANGUAGE NETWORK IN SPANISH-LANGUAGE PRIME AND BROADCAST PRIME AMONG TOTAL VIEWERS 2+, ADULTS 18-49, ADULTS 18-34 AND PERSONS 12-34, BEATING TELEMUNDO



MIAMI, FL – JANUARY 6, 2011 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, started the first week in 2011 as the #2 Spanish-language network in America, beating Telemundo by strong margins during both Spanish-language Prime (M-Sun. 7pm-11pm) and Broadcast Prime (M-Sat. 8pm-11pm, Sun. 7pm-11pm) among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.    

TeleFutura vs. Telemundo

Spanish-Language Prime (M-Su 7pm-11pm)

Average Audience
Week of 12/27/2010 – 01/02/2011

Total Viewers 2+ Adults
18-49
Adults   18-34 Persons 12-34
TeleFutura 1,025,000 594,000 366,000 429,000
Telemundo 935,000 492,000 295,000 341,000
TF % Adv. +10% +21% +24% +26%

TeleFutura vs. Telemundo

Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm)

Average Audience
Week of 12/27/2010 – 01/02/2011

Total Viewers 2+ Adults
18-49
Adults 18-34 Persons 12-34
TeleFutura 1,137,000 657,000 410,000 484,000
Telemundo 913,000 496,000 305,000 350,000
TF % Adv. +25% +32% +34% +38%

“We are very proud of TeleFutura’s continued growth and happy to have started the year on such a positive note,” said Bert Medina, Senior Vice President and Operating Manager, TeleFutura. “Innovative products such as the award-winning novela ‘India’ and the best blockbuster movies in the industry are examples of what our audience can expect in 2011 as we continue fulfilling our commitment to provide the best viewing alternatives for viewers across the U.S.”

Additional Highlights:

  • TeleFutura also out-delivered the CW network by impressive levels during broadcast prime last week  among Total Viewers 2+ (TF 1,137,000 vs. CW 1,060,000; +7% Adv.), Adults 18-49 (TF 657,000 vs. CW 483,000; +36% Adv.), Adults 18-34 (TF 410,000 vs. CW 249,000; +65% Adv.) and Persons 12-34 (TF 484,000 vs. CW 335,000; +44% Adv.).
  • TeleFutura reported audience gains versus its previous week performance (12/20/10-12/26/10) and same week last year (12/28/09-01/03/10) in broadcast prime among virtually all key demographics including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34:

TeleFutura Broadcast Prime Average Audience

Week of 12/27/10 vs. 12/20/10

Total Viewers 2+ Adults
18-49
Adults 18-34 Persons 12-34
Wk of 12/27/10 1,137,000 657,000 410,000 484,000
Wk of 12/20/10 895,000 498,000 292,000 351,000
% Diff. +27% +32% +40% +38%

Vs. Same Week Last Year (12/28/09-01/03/10)

Total Viewers 2+ Adults
18-49
Adults 18-34 Persons 12-34
Wk of 12/27/10 1,137,000 657,000 410,000 484,000
Wk of 12/28/09 1,113,000 620,000 384,000 454,000
% Diff. +2% +6% +7% +7%
  • In the current 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (36 nights vs. 28 nights), Adults 18-49 (41 nights vs. 29 nights) and Adults 18-34 (41 nights vs. 30 nights).
  • TeleFutura closed 2010 with its best performance during Spanish-language prime, with double digit year-over-year audience increases among key demographics including Total Viewers 2+, Adults 18-49 and Adults 18-34.  In 2010, it also more than doubled the nights it outperformed Telemundo compared to 2009 across the same key demos.

Programming Highlights:

  • At 10pm, TeleFutura’s weeknight novela “India:”

o   Averaged 951,000 Total Viewers 2+, 544,000 Adults 18-49,  302,000 Adults 18-34 and 368,000 Persons 12-34.

o   Delivered its 2nd HIGHEST weekly performance levels among Total Viewers 2+ and Persons 12-34; 3rd HIGHEST weekly performance among Adults 18-49 and Adults 18-34 since premiering on 10/05/10.

o   Reported strong audience increases versus its previous week average among Total Viewers 2+ (951,000 vs. 785,000; +21%), Adults 18-49 (544,000 vs. 439,000; +24%), Adults 18-34 (302,000 vs. 256,000; +18%) and Persons 12-34 (368,000 vs. 298,000; +23%).

o   Delivered more Total Viewers 2+ (951,000 vs. 922,000; +3% Adv) in the time period than Telemundo’s “Alguien Te Mira.”

  • During weekend broadcast prime, TeleFutura out-performed Telemundo by double-digit margins among key demos such as Total Viewers 2+ (TF 1,407,000 vs. TEL 938,000; +50% Adv.), Adults 18-49 (TF 827,000 vs. 508,000; +63% Adv.), Adults 18-34 (TF 535,000 vs. TEL 324,000; +65% Adv.) and Persons 12-34 (TF 619,000 vs. TEL 366,000; +69% Adv.),

o   On Saturday night (January 1, 2011 from 8pm-11pm), TeleFutura aired “Cine de las Estrellas: Un Juego Contra el Destino” (“GRIDIRON GANG”) and “Cine de las Estrellas: Vivo o Muerto” (“DOA: DEAD OR ALIVE”), drawing more Total Viewers 2+ (TF 1,328,000 vs. TEL 992,000; +34% Adv.), Adults 18-49 (TF 816,000 vs. TEL 540,000; +51% Adv.), Adults 18-34 (TF 545,000 vs. TEL 336,000; +62% Adv.) and Persons 12-34 (TF 632,000 vs. TEL 392,000; +61% Adv.) than Telemundo’s “Celebrando Cantinflas III: Sube y Baja” and “Celebrando Cantinflas IV: El Bolero de Raquel.”

o   On Sunday night (January 2, 2011 from 7pm-11pm), TeleFutura’s primetime line-up that included  back-to-back movie airings of “Cine de las Estrellas: Mi Amigo Shiloh” (“SHILOH”) and “Cine de las Estrellas: Comando” out-performed Telemundo’s prime time programming which included “Cine en Casa: Greystoke- The Legend of Tarzan” and “Cine Millonario:  The Star of Bethlehem” among Total Viewers 2+ (TF 1,467,000 vs. TEL 897,000; +64% Adv.) Adults 18-49 (TF 835,000 vs. TEL 484,000; +73% Adv.), Adults 18-34 (TF 527,000 vs. TEL 315,000; +67% Adv.) and Persons 12-34 (TF 610,000 vs. TEL 346,000; +76% Adv.) by double-digit margins.

Source: The Nielsen Company, NPM (12/27/2010-01/02/2011), Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm) and Spanish-language Prime (M-Su 7pm-11pm).  Season-To-Date: 2010/2011 (09/20/2010-01/02/2011) and 2009/2010 Season-To-Date (09/21/2009-01/03/2010). TeleFutura 10pm novela “India” and Telemundo’s “Alguien Te Mira” did not air on 12/24/2010 and 12/31/2010. Live+SD.

 
© 2014 Tribune Digital Ventures